Sökning: "consumer desire"

Visar resultat 16 - 20 av 83 uppsatser innehållade orden consumer desire.

  1. 16. What influence the buyers’ decision-making process? : a study on the Swedish tenant-owned apartment market

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Jonathan Samuelsson; Robin Olsson; [2018]
    Nyckelord :Information asymmetry; agency theory; decision-making; bounded rationality; tenant-owned apartment market; tenant-owned cooperative;

    Sammanfattning : This thesis is concerned with the decision-making process on the tenant-owned apartment marked in Sweden. It is argued that decision-making on the market is complex and the consumer protection is in need to be strengthened. The main issues on the market is argued to be the information asymmetry and agency problems. LÄS MER

  2. 17. Make the Crowdfunders Work : An explorative study of knowledge transfer in equity crowdfunding

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Olivia Dosé; Anna Särhammar; [2018]
    Nyckelord :Equity crowdfunding; knowledge transfer; crowdsourcing; crowdfunding;

    Sammanfattning : Equity crowdfunding is a financing tool argued to be the future of small business financing. Beside financial benefits it is argued to be several non-financial benefits, one being the ability to use the crowdfunders for knowledge. LÄS MER

  3. 18. Challenging food norms: Understanding the dumpster diving culture in Gothenburg, Sweden

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Kristina Larsson; [2017-06-30]
    Nyckelord :dumpster diving; anti-consumption; consumer resistance; experiential hedonic consumption; food waste; Sweden;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 19. Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Christine Renebo; Michelle Bergsell; Agnes Göranzon; [2017]
    Nyckelord :the AIDA model; Visual content; Rational message; Emotional message; Instagram; AIDA-modellen; Visuellt innehåll; Rationellt budskap; Emotionellt budskap;

    Sammanfattning : The constantly evolving use of social media as a marketing tool is commonly known, and the opportunities for companies to get feedback about how successful their marketing is, have grown just as much. Today's companies take great financial risks when choosing marketing material in the traditional marketing way, but as the social network Instagram is free to use, the biggest risk here is to lose followers, and thus potential customers. LÄS MER

  5. 20. Funktionskläder och den fysiska butikens funktion

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sophie Annvik; Emma Jonsson; [2017]
    Nyckelord :Brand store; functional sportswear; image; downstream integration; supply chain; experience; strategy;

    Sammanfattning : Sportswear is growing into a fashion trend due to consumers growing desire for a healthy lifestyle. Some years back functional sportswear companies sold their clothing mostly via retailers, in recent years however these companies have integrated downstream in the supply chain. LÄS MER