Sökning: "consumer desire"

Visar resultat 21 - 25 av 83 uppsatser innehållade orden consumer desire.

  1. 21. Dating in the 21st century: How important is authenticity for mobile dating apps?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Franziska Filter; Lara Sophie Magyar; [2017]
    Nyckelord :Authenticity; mobile dating apps; Hypocritical Authenticity; Tinder; self-presentation; ought self; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to shed light on which role authenticity plays in mobile dating apps, an environment where users can present themselves only with a limited amount of information. By investigating how users create their profiles and evaluate others, the existing knowledge on authenticity and self-presentation can be advanced. LÄS MER

  2. 22. The Social Media Influencer and Brand Switching.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Amber Gulamali; Julia Persson; [2017]
    Nyckelord :Social Media Influencer; Brand Switching; Instagram; Business and Economics;

    Sammanfattning : The purpose of this study was to find out which type of informant the Social Media Influencer embodies when consumers voluntarily switch brands after the endorsement of a brand by a Social Media Influencer. To answer the research question, this thesis utilised a quantitative questionnaire which was created with the help of a qualitative pre-study to assess the relevance of dimensions proposed in the literature. LÄS MER

  3. 23. How to eliminate non-value added activities within eGrocery : A case study at a global grocery supplier

    Magister-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Alexandra Valhed; Daniella Pavkovic; [2017]
    Nyckelord :eGrocery; non-value added;

    Sammanfattning : Course: Master thesis in Business Administration and Economics, Major of Logistic, 30 hp, 4FE19E, VT17 Authors: Daniella Pavkovic & Alexandra Valhed Supervisor: Hana Hulthén Examiner: Helena Forslund Title: How to eliminate non-value added activities within eGrocery - a case study at a global grocery supplier Background: An increase in eGrocery usage has occurred due to a more stressful every day living with busy schedules and the desire to save time (Emec, Catay and Bozkaya 2015). Companies are getting involved with eGrocery primary to strengthening the consumer loyalty (Saskia, Marei and Blanquart 2016). LÄS MER

  4. 24. Residues of Straw Height Reducing Plant Growth Regulators in Cereal Products

    Master-uppsats, SLU/Department of Molecular Sciences

    Författare :Emma Herelius; [2017]
    Nyckelord :plant protection products; plant growth regulators; straw height regulation; chlormequat; ethephon; mepiquat; trinexapac; residues; cereal products;

    Sammanfattning : The use of plant growth regulators (PGRs) to reduce stem elongation in cereals has for a long time been debated in Sweden, particularly since residues of especially one active substance, chlormequat, are often detected in cereal food products. The food company Coop Sverige AB has a desire to limit the possible presence of PGRs in the cereal products of their own brands. LÄS MER

  5. 25. It Came Across My Feed! : A Study on Social Media’s Impact on Social Influence, Self-Expression and Decision-Making of Home Furnishing Consumers

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Emelie Hagesund; Arijana Kapic; [2017]
    Nyckelord :consumer behavior; social media; social influence; self-expression; the decision-making process; home furnishings;

    Sammanfattning : Social media is changing consumer behavior to an extent we yet not know the full consequences of. This thesis looks at three aspects of consumer behavior: social influence, self-expression and the decision-making process which are all impacted by the ever increasing presence of social media. LÄS MER