Sökning: "consumer influence advertisement"

Visar resultat 11 - 15 av 45 uppsatser innehållade orden consumer influence advertisement.

  1. 11. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Mahmud Ahmed; [2021]
    Nyckelord :brand image; factors of brand image; customer purchase behavior;

    Sammanfattning : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. LÄS MER

  3. 12. Facebook: Den nya digitala plattformen för annonsering : En kvalitativ studie om konsumentens attityd till Facebook-annonsering

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Guhdar Batté; Tobias Zälle; [2021]
    Nyckelord :Facebook; annonsering; konsumentens attityd;

    Sammanfattning : Background and problem discussion The new lifestyle developed by today's generation is based on an increasing digitalization and use of social media. The fundamental reason behind digitalization is that information´s availability in digital form has increased. LÄS MER

  4. 13. Is It the Model's Size That Sells? : An Exploratory Study of Body Diversity in Fast Fashion Advertising on Instagram.

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Elin Thorén; Gabriella Yngvesson; [2021]
    Nyckelord :Body Diversity; Instagram Advertising; Generation Y; Fast Fashion; Brand Attitudes; Purchase Intentions;

    Sammanfattning : Background: As an effect of the growth of Instagram during the past few years, more brands have started to use this platform to communicate with their consumers, and a generation that has been shown to be particularly interesting for fast fashion brands, is Generation Y. During the past few years, a term called body-positivity has increased in popularity among social media platforms like Instagram, which purpose is to encourage exposure to different body types. LÄS MER

  5. 14. Brand Activism - the Battle Between Authenticity and Consumer Scepticism

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Karolina Kubiak; Sam Ouda; [2020]
    Nyckelord :Brand activism; Brand authenticity; Marketing scepticism; Brand trust; Branding; Business and Economics;

    Sammanfattning : Title: Brand Activism - the Battle Between Authenticity and Consumer Scepticism An explorative study on how consumers evaluate authenticity of brands that engage in brand activism Date of the Seminar: 2020-06-04 Course BUSN39 Authors: Karolina Kubiak & Sam Ouda Supervisor: Jon Bertilsson Keywords: Brand activism, Brand authenticity, Marketing scepticism, Brand trust, Branding Thesis purpose: The purpose with the research is to advance our understanding of authenticity in brand activism. Therefore, it aims to explore what consumers think of brand activism and why. LÄS MER

  7. 15. A Bad Case of Electronic-Word-of-Mouth : A Bachelor Thesis on Negative EWOM and its Effects on Consumer Purchase Intentions and Brand Attitude

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Johan Klingstedt; Sandra Naderi; [2020]
    Nyckelord :Electronic Word-of-Mouth; Brand Attitude; Subjective Norms; Purchase Intentions; Online Makreting; Social Media;

    Sammanfattning : Background: The expansion of the World Wide Web has presented new challenges for managers. One of these challenges is the shift in power that favors consumers through the uprising of electronic word of mouth (eWOM). LÄS MER