Sökning: "consumer information processing model"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden consumer information processing model.

1. 1. Sentiment Analysis Of IMDB Movie Reviews : A comparative study of Lexicon based approach and BERT Neural Network model

   Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Författare :Prashuna Sai Surya Vishwitha Domadula; Sai Sumanwita Sayyaparaju; [2023]
   Nyckelord :Bag of Words BoW ; Deep Learning; IMDb Movie Reviews; Machine Learning; Natural Language Processing NLP ; Sentiment Analysis; Term Frequency- Inverse Document Frequency TF-IDF .;

   Sammanfattning : Background: Movies have become an important marketing and advertising tool that can influence consumer behaviour and trends. Reading film reviews is an im- important part of watching a movie, as it can help viewers gain a general under- standing of the film. And also, provide filmmakers with feedback on how their work is being received. LÄS MER

3. 2. Summarization and keyword extraction on customer feedback data : Comparing different unsupervised methods for extracting trends and insight from text

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för matematik och matematisk statistik

   Författare :Therése Skoghäll; David Öhman; [2022]
   Nyckelord :Unsupervised learning; Natural Language Processing; Text Summarization; Keyword Extraction; K-means; YAKE!; BERT;

   Sammanfattning : Polestar has during the last couple of months more than doubled its amount of customer feedback, and the forecast for the future is that this amount will increase even more. Manually reading this feedback is expensive and time-consuming, and for this reason there's a need to automatically analyse the customer feedback. LÄS MER

4. 3. En beskrivning av syntetisk media i relation till folkhälsovetenskapligt arbete och empowerment hos hälsokonsumenten : En strukturerad litteraturöversikt

   Magister-uppsats, Högskolan i Skövde/Institutionen för hälsovetenskaper

   Författare :Veronica Nähr; [2021]
   Nyckelord :Synthetic media; health consumer; information and communication tools ICT ; health promotion; empowerment; Syntetisk media; hälsokonsument; informations- och kommunikationsverktyg IKT ; hälsofrämjande; empowerment;

   Sammanfattning : Introduktion: Syntetisk media omfattar teknik som berör många områden, t ex syntetisk text- och röstbearbetning, videomanipulation, bildmanipulation, digitala människor och ansikten. Under de senaste åren har den tekniska utvecklingen accelererat ytterligare, till en informations- och kommunikationsteknologi (IKT) som omfattar möjligheten att använda syntetisk media alltmer. LÄS MER

5. 4. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention

   Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Chathushee Purnima Jayamila Horanage; Miia-Riikka Hautala; [2021]
   Nyckelord :Social media micro influencer; content format; persuasive messaging; engagement; purchase intention; Fashion beauty industry;

   Sammanfattning : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. LÄS MER

7. 5. Preprocessing method comparison and model tuning for natural language data

   Master-uppsats, Högskolan Dalarna/Mikrodataanalys

   Författare :Peter Tempfli; [2020]
   Nyckelord :Natural language processing; sentiment analysis; machine learning;

   Sammanfattning : Twitter and other microblogging services are a valuable source for almost real-time marketing, public opinion and brand-related consumer information mining. As such, collection and analysis of user-generated natural language content is in the focus of research regarding automated sentiment analysis. LÄS MER