Sökning: "consumer motivation online"

Visar resultat 1 - 5 av 45 uppsatser innehållade orden consumer motivation online.

  1. 1. To Adopt or Not to Adopt, That is the Question: An Analysis of Drivers and Barriers for Adoption of Virtual Fitting Rooms in the Swedish online fashion retail market

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Linn Karlsson; Elin Skarin; [2023-09-22]
    Nyckelord :Virtual Fitting Rooms; sustainability; online returns; technology adoption; resistance to adoption; consumer behavior;

    Sammanfattning : The immense increase in returns amongst Swedish online fashion retailers has given rise to severe challenges, not least from a sustainability perspective. Several studies have shed light to Virtual Fitting Rooms (VFRs) as a potential solution for reducing online returns. LÄS MER

  3. 2. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Tracy Najjuko; [2023]
    Nyckelord :Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Sammanfattning : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. LÄS MER

  4. 3. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Alexander Kokkonen; Josef Holmlund; [2023]
    Nyckelord :Cloud gaming; Technology acceptance; subscription marketing; perceived value; perceived ease of use; consumer motivations; hard-core gamer; casual gamer; non-gamer;

    Sammanfattning : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. LÄS MER

  5. 4. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

    Kandidat-uppsats,

    Författare :Chau Le; Nhan Chau; [2023]
    Nyckelord :Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

    Sammanfattning : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. LÄS MER

  7. 5. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Victoria Petersson; Frida Brink; [2022]
    Nyckelord :Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Sammanfattning : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. LÄS MER