Sökning: "consumer perception"
Visar resultat 21 - 25 av 679 uppsatser innehållade orden consumer perception.
21. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. LÄS MER
22. A study on consumer perception of clothes repair and opportunities for brand intervention
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. LÄS MER
23. The Influence of Perceived Corporate Social Responsibility on Green Purchase Intention: A Mediated and Moderated Analysis
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This study aims to quantitatively examine the influence of perceived environmental corporate social responsibility on green purchase intentions by using mediating and moderating variables of consumer-company identification and greenwashing perception.... LÄS MER
24. Att vara eller inte vara feminist - Kan femwashing utgöra otillbörlig marknadsföring enligt marknadsföringslagen?
Kandidat-uppsats, Lunds universitet/Institutionen för handelsrättSammanfattning : Genom den popularisering som skett av feminismen har ett skifte skett i den marknadsföring som riktar sig till kvinnor, främst gällande framställningen av kvinnor i reklam. Dessutom vill många företag idag framställa sig som feminister, antingen för att de faktiskt är det, eller för att de vill utnyttja dess positiva påföljder. LÄS MER
25. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine
Magister-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. LÄS MER