Sökning: "consumer power"

Visar resultat 1 - 5 av 458 uppsatser innehållade orden consumer power.

1. 1. Lågkonjukturens påverkan inom byggföretag

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Albina Zekaj; [2024-02-13]
   Nyckelord :Recession; construction industry; organizational learning; strategies; reorganization;

   Sammanfattning : The purpose of this study was to gain a better understanding of how medium-sized construction companies adapt and how they choose to reorganize their operations in relation to the recession. The study has as its theoretical starting point theories about organizational learning, the impact of the economy on construction companies and strategies for dealing with recessions. LÄS MER

3. 2. Mellan fri vilja och datadriven exploatering: En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Daniel Bengtsson; Lisa Hägglund; [2024-02-12]
   Nyckelord :marknadsföringsstrategier; onlinecasino; konsumentbeteenden;

   Sammanfattning : This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. LÄS MER

4. 3. ”Shame of missing out”, det nya FOMO : En kvalitativ intervjustudie om hur känslor hos unga kvinnor upplevs när influencers uppmanar till konsumtion på Instagram.

   Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Alice Klevfors; Nilsson Isabell; [2024]
   Nyckelord :Impulsive consumption; FOMO; SOMO; influencer marketing; relationship building; Instagram; emotions; qualitative interview study; thematic analysis; young women; Sweden; Impulsiv konsumtion; FOMO; SOMO; influencer marketing; relationsskapande; Instagram; känslor; kvalitativ intervjustudie; tematisk analys; unga kvinnor; Sverige;

   Sammanfattning : With the increasing trust and power of influencers on social media, more research and information are needed on how influencers affect the emotions of their followers. The climate that exists on social media today contributes to calls for unsustainable consumption, which is something that influencers in particular contribute to. LÄS MER

5. 4. Comparative Analysis of In-Body to Out-Body Wireless CommunicationModules: Test Design and PerformanceEvaluation

   Master-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

   Författare :Remya Sree Rema Bhai; Sisymol Stellus; [2024]
   Nyckelord :In-Body to Off-Body Communication; prototype; test-design; test protocol; medical device; wireless communication.;

   Sammanfattning : Wireless communication for biomedical equipment is rapidly improving with the invention of new technologies. Due to the absence of cables, wireless technology is a growing area of interest for biomedical applications. As technology advances, many gadgets are becoming smaller and more portable. LÄS MER

7. 5. An analysis of the Privacy Policy of Browser Extensions

   Magister-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

   Författare :Susan Sarah Zachariah; [2024]
   Nyckelord :Privacy policy; Browser extension; Data privacy and management;

   Sammanfattning : Technological advancement has transformed our lives by bringing unparalleled convenience and efficiency. Data, particularly consumer data, essential for influencing businesses and developing personalized experiences, is at the heart of this transition. LÄS MER