Sökning: "consumer pre-purchase behavior"

Hittade 5 uppsatser innehållade orden consumer pre-purchase behavior.

1. 1. Return for Free or Charge a Fee? - An experimental study of how a free return policy influences Swedish consumers' product quality perception and return intention in e-commerce

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Bianca Johansson; Helena Zhang; [2022]
   Nyckelord :Customer returns; Product returns; Return policy leniency; Free return policy; Return intentions;

   Sammanfattning : As the e-commerce market is rapidly growing and the number of retailers offering a free return policy is on the rise, the issue of increased customer returns and their effects on consumer cognition and behavior needs to be addressed. Therefore, the purpose of this study is to gain insights on how a free return policy affects the product quality perception of Swedish consumers in an e-commerce setting, both in the pre-purchase and the post-purchase stage. LÄS MER

3. 2. Prisskillnader för konsumentelektronik i ett online-kontext. De faktorer som påverkar den prisnivå som konsumenter är villiga att acceptera.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Edvard Deutgen; André Granberg; [2017]
   Nyckelord :Price comparison; Consumer electronics; Price dispersion; Willingness to pay; Retailer brand knowledge;

   Sammanfattning : There has been a significant amount of research concerning the effect of retailer attributes and retailer brand attributes on consumer's buying intention. However, there is still a lot to learn about consumer behavior in an online context, especially as it relates to effects on price dispersion. LÄS MER

4. 3. The pre-purchase journey of online shopping : A study of Swedish consumers’ online shopping pre-purchase phase

   Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Helena Jozanovic; [2016]
   Nyckelord :Online shopping; e-commerce; shopping journey; consumer behavior; Sweden;

   Sammanfattning : With changing environments and the development of technology, the online marketplace is a relevant field in need of continuous study. As consumer act and behave differently due to cultural aspects as well as individual characteristics and external influences, there is a need for research in order to understand their behavior in this changing marketplace. LÄS MER

5. 4. Customer Trial of Self-Service Technology : An investigation of vending machines for non-prescription drugs

   Kandidat-uppsats, IHH, Företagsekonomi; Internationella Handelshögskolan

   Författare :Chau Nguyen Vu Bao; Diane Mpambara; [2011]
   Nyckelord :Customer trial; self-service technology; vending machine; consumer pre-purchase behavior;

   Sammanfattning : Background In the context of the deregulation in the pharmaceutical industry in Sweden, many new business chances have been created. The rising numbers of players in the market started up the race for gaining market shares and attracting customers with new products and services. LÄS MER

7. 5. The Role of Negative eWOM in a High Involvement Decision Context

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Brad Eicher; Shiva Bhaskary Beesapu; Michel Roeleveld; [2009]
   Nyckelord :WOM; Negative eWOM; Consumer Behavior; High Involvement Decision; Grounded Theory; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : The main purpose of this thesis is to uncover the relationship that exists between the formation of purchase intentions and the factors that influence the process of intent formation; a specific focus will be given to the discovery of the impact of negative eWOM within a consumer’s pre purchase decision context. The thesis uses an inductive and qualitative design. LÄS MER