Sökning: "consumer psychology."

Visar resultat 21 - 25 av 60 uppsatser innehållade orden consumer psychology..

  1. 21. Country of Origin Image Appeals and the Purchase Propensity of Consumers : An experimental study

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Davi Rogerio Waltrick; [2020]
    Nyckelord :Country of origin image COI ; purchase intent; experiment; advertisement appeals;

    Sammanfattning : The purpose of this paper is to investigate how dimensions of Country of Origin Image (COI) can impact the purchase propensity of consumers. Drawing on the literature of international marketing, consumer behaviour, and social psychology, an experiment with a three-product category (experiential, functional, and symbolic) was designed to analyse purchase propensity of Swedish consumers for Brazilian products. LÄS MER

  3. 22. An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Tongda Lu; Jiawen Ji; Jingming Zhang; [2020]
    Nyckelord :Co-branding; cross-branding; brand identity; consumer psychology.;

    Sammanfattning : In recent years, the fashion industry has set off a trend of co-branding, and co-branding has become a unique marketing strategy for major brands to obtain benefits. However, there are potential risks when brands are selecting joint partners. LÄS MER

  4. 23. The psychology behind stockpiling behaviour during critical situations : A study of the change in consumer behaviour with special regards to the phenomenon stockpiling among Swedish residents during the Covid-19 outbreak

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Anna Hanser; David Bereilh; [2020]
    Nyckelord :Stockpiling; panic buying; pandemics; Covid-19; psychology; consumer behaviour;

    Sammanfattning : Background: The novel coronavirus (Covid-19) spread globally from its outbreak in China in the beginning of 2020, causing numerous deaths and strained on the health care systems all over the world. Most countries gave answer to this pandemic by implementing national lockdowns, which often evoked panic among citizens and therefore lead to stockpiling or sometimes panic buying behaviours. LÄS MER

  5. 24. Technological Seduction versus Waste Reduction : An Analysis of Swedish Waste Management Culture and Consumerism

    Master-uppsats, Lunds universitet/Humanekologi

    Författare :Dalena Le Tran; [2019]
    Nyckelord :waste management; Sweden; recycling; consumer behavior; anxiety; denial; garbage; consumption; reduction; spillover; Social Sciences;

    Sammanfattning : Sweden is well known for having the world’s most efficient waste management system. Mainstream evaluation of the waste management system generally focuses on economics or psychology perspectives using solely quantitative methods to examine recycling outputs but not waste inputs. LÄS MER

  7. 25. Instagram Followers as Social Wealth: How having more vs less impact consumers' well-being and relationships

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Stina Lönnkvist; [2019]
    Nyckelord :Marketing; Consumer Behavior; Priming; Social Media; Instagram;

    Sammanfattning : In 2019, Instagram passed one billion monthly users worldwide, and an average US user spends 53 minutes per day on the application. Numerical constructs such as followers are clearly displayed on consumers' user accounts, communicating what can be interpreted as a form of social wealth. LÄS MER