Sökning: "consumer related creativity"

Hittade 4 uppsatser innehållade orden consumer related creativity.

  1. 1. Diversity and Team Performance in Banks : A qualitative analysis of how workplace diversity and team performance are related: A study of Swedish banks

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Idiris Abiib; Richardo Mezher; [2023]
    Nyckelord :;

    Sammanfattning : Background: Given the rise of multiculturalism in Sweden and the need for businesses to adapt, this topic is particularly relevant for Swedish banks. Moreover, it provides background information on the Swedish banking sector, highlighting its historical development and the influence of digitalisation on services. LÄS MER

  3. 2. Effektiv TV-reklam? : En kvalitativ studie om potentiella faktorer bakom effektiv TV-reklam samt konsumenters tittarvanor

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Even Romodan; Oscar Sundström; [2021]
    Nyckelord :In-stream video ads; TV-commercials; Entertainment Value; Information Value; Creativity; Brand Image; Celebrity Endorsement; effective TV-commercials; potential factors; Consumer Perspective; Internet; Television; In-stream video ads; TV-reklam; Entertainment Value; Information Value; Kreativitet; Brand Image; Celebrity Endorsement; effektiv TV-reklam; potentiella faktorer; konsumentperspektiv; Internet; TV.;

    Sammanfattning : Bakgrund: Det finns problem kring att avgöra exakt hur effektiva reklamkampanjer är. TV-reklam är det mest inflytelserika mediet och fastän det inte finns belägg för att det direkt leder till något köp så kan det leda till att TV-reklamen förblir i vårt medvetande. LÄS MER

  4. 3. Den personliga kreativiteten: Kreativitet är vad du uppfattar och beror på dina egna erfarenheter

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Hasselberg; Hanna Schönning; [2007]
    Nyckelord :Advertising creativity; creativity and efficiency; consumer related creativity; driving forces behind creativity; creativity and purchase intentions;

    Sammanfattning : Previous research within the field of advertising creativity has been based on the point of view of professional advertisers, deciding the norms of creativity without wondering how consumers define creativity. Thus, the main purpose of our thesis has been to investigate which dimensions advertising creativity consists of and the driving forces behind them. LÄS MER

  5. 4. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.

    Magister-uppsats, Lunds universitet/Juridiska institutionen

    Författare :Beata Faracik; [2002]
    Nyckelord :Human Rights Law and Intellectual Property Rights; Law and Political Science;

    Sammanfattning : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. LÄS MER