Sökning: "consumer responsibilization"

Hittade 4 uppsatser innehållade orden consumer responsibilization.

  1. 1. Fashionable & Sustainable? A case study exploring the markets contribution to the ethical consumption gap

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emma Tyledal; Emelie Blennow; [2022]
    Nyckelord :Ethical consumerism; ethical consumption gap; consumer sovereignty; consumer responsibilization; fashion; market; Social Sciences;

    Sammanfattning : The primary purpose of this study is to examine how the market contributes in creating the ethical consumption gap to serve the underlying structures in which predicates and benefits from the gap. Consequently, the research seeks to add to current theoretical understanding in the field. LÄS MER

  3. 2. Ideologies Mediating Brands Taking a Political Stance: A Socio-cultural Perspective on How Consumers Draw from Different Ideologies in their Meaning-making of Brands that Take a Political Stance

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Maria Agustina Carbone; Agnes Ýr Pétursdóttir; [2021]
    Nyckelord :Consumer Culture Theory; Socio-cultural Perspective; Political Consumerism; Ideology; Responsibilization; Consumer Resistance; Governmentality.; Business and Economics;

    Sammanfattning : We aim to enhance the understanding of how consumers draw from different ideologies in their meaning-making of brands taking a political stance. This research used a qualitative approach, more specifically, a case-based approach and netnography. LÄS MER

  4. 3. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Vera Sofie Thallinger; Lusanda Ntintili; [2021]
    Nyckelord :Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

    Sammanfattning : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. LÄS MER

  5. 4. Shaping Vegan and Sustainable Consumption: A Case Study on Maria Nila

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ninette Hansson; Vanille Cousyn Johansson; [2021]
    Nyckelord :Vegan consumption; sustainable consumption; ideologies; myths; consumer responsibilization; cultural branding; Business and Economics;

    Sammanfattning : Title: Constructing Vegan and Sustainable Consumption Date of the Seminar: 2021-06-04 Course: BUSN39 Degree Project in Global Marketing Authors: Ninette Hansson and Vanille Cousyn Johansson Supervisor: Sofia Ulver and Hossain Shahriar Key Words: Vegan Consumption, Sustainable Consumption, Ideologies, Myths, Consumer Responsibilization, Cultural Branding Thesis Purpose: The purpose of this thesis is to explore how marketplace ideologies and myths shape vegan and sustainable consumption. Theoretical Perspective: Ideologies and Myths, Consumer Responsibilization and Cultural Branding. LÄS MER