Sökning: "consumer self-confidence"
Visar resultat 1 - 5 av 7 uppsatser innehållade orden consumer self-confidence.
1. Stylingservice som hållbar produkt : Värdet av en konsulterande stylingtjänst för minskad överkonsumtion
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Dagens konsumtion av kläder hos den genomsnittlige konsumenten består till stor del av överkonsumtion. Ett bristande engagemang samt okunskap om klädkonsumtionens miljöpåverkan är ofta bidragande faktorer till ohållbar konsumtion. LÄS MER
2. Influence of social media advertising on consumer behavior : A quantitative study in Germany and Sweden
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : Social media sites and platforms have been on the rise for the last decade. Especially sincethe start of the still on-going Covid-19 pandemic it reached an all time high. Over half of theworld’s population is using social media. Everyone knows Facebook, Instagram, YouTube,TikTok, Snapchat, and many more. LÄS MER
3. Meanings of Clothing Consumption for Identity Construction - Comparing Fast Fashion and Slow Fashion Consumers for Sustainability Purposes
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Drawing from literature on identity construction, consumption meanings, consumer culture and fashion consumption, the aim of this study is to compare the conception of clothing consumption of fast fashion and slow fashion consumers, and to develop a broader understanding regarding how consumer culture and symbolic meanings influence identity construction. In times of growing consumption and large negative environmental impacts of the fashion industry, the objective is to provide important implications for how the clothing industry could promote slow fashion behavior rather than fast fashion by creating more sustainable identity meanings for consumers to seek out. LÄS MER
4. Front-of-Package labels: Understanding the role of consumer self-confidence as a moderating influence on Front-of-Package nutrition label use
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The aim of this research is to understand how consumers perceive nutrition labeling systems and whether the role of consumer self-confidence influences their behavior at the stages of evaluation of alternatives and purchase decision when purchasing food products. This study uses a qualitative methodology with semi-structured interviews; 11 Swedish young adults were interviewed in order to gain knowledge on their perceptions of the topic of research. LÄS MER
5. "Svepa, svepa, svepa" -En kvalitativ studie om användare av dejtingappen Tinder och deras upplevelse av användandet
Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapSammanfattning : The technological development has increased in pace during the recent decades and has as a result in many ways changed society fundamentally, including the way we date. Above all, it is the app Tinder that has increased explosively in recent years and has a continued increase in active members. LÄS MER
