Sökning: "consumer spending"

Visar resultat 1 - 5 av 53 uppsatser innehållade orden consumer spending.

  1. 1. "Den 25:e smäller det!" Payday Arbitrage in Swedish Consumer Market Behavior

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Marwan Al-Bardaji; Alexander Wikström; [2023]
    Nyckelord :Payday effect; Behavioral household finance; Time preference; Payday arbitrage; Household liquidity;

    Sammanfattning : This thesis investigates the impact of the Swedish salary disbursement schedule on consumer behavior, particularly on the 25th of each month, a notable payday for most employees in Sweden. The study examines whether the anticipation of a monthly salary influences consumer decisions and spending patterns, potentially leading to payday-related arbitrage opportunities in Swedish marketplaces. LÄS MER

  3. 2. Gamification within the Metaverse : A quantitative study to understand how consumer engagement is influenced by gamification strategies in the Metaverse

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Maja Sveder; Emma Lundbäck; [2023]
    Nyckelord :Gamification; Metaverse; Games; Game elements; Consumer behaviour; Engagement; Motivation; Purchase intentions;

    Sammanfattning : Through the development of digitalization, the use of the Metaverse and the strategy of utilizing game elements for brands has increased. Therefore, this thesis purpose has been to understand, from the consumers perspective, if consumer engagement is influenced by gamification strategies used by brands in the Metaverse. LÄS MER

  4. 3. Konsumenters attityd till marknadsföring på sociala medier

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Axel Rydahl Hansson; Theodor Ottosson; [2023]
    Nyckelord :Attityd; Affektion; Beteende; Kognition; Erfarenhet; Engagemang; Trovärdighet; Sociala medier;

    Sammanfattning : Every business needs to promote its brand and product. With the growing trend of social media in the 21stcentury, social media has become a standard way for businesses to market themselves, and millions of dollars are spent on this marketing channel every year. LÄS MER

  5. 4. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Elina Heidenborg; Linnea Kaveryd; [2023]
    Nyckelord :artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

    Sammanfattning : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. LÄS MER

  7. 5. What Does Sustainability Mean? : A Study of Young Consumers’ Associations With, and Understanding of the Term Sustainability, Within the Fashion Industry

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Henrik Berghe; Malcolm Sanchez Adolfsson; [2022]
    Nyckelord :Sustainability; fashion industry; young consumers; sustainability perception; environmental sustainability; social sustainability; consumer perspective;

    Sammanfattning : Purpose – The purpose of this study is to investigate how young consumers understand sustainability in the fashion industry: how they define it and if they consider both environmental and social sustainability. Design/methodology/approach – A qualitative method was used. LÄS MER