Sökning: "consumer to consumer"

Visar resultat 1 - 5 av 6826 uppsatser innehållade orden consumer to consumer.

  1. 1. KOM SOM DU ÄR. En semiotisk analys av Försvarsmaktens filmkampanjer utifrån ett genusperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Mona Kamali; [2024-03-06]
    Nyckelord :Jämställdhet; genus; Försvarsmakt; myndighet; semiotik; kommunikation;

    Sammanfattning : In recent decades, the Swedish Armed Forces have undergone major changes as gender neutral. Men and women must fight side by side for the motherland as equals. This new conscription creates new challenges for the Swedish Armed Forces communication when both men and especially women are desired to join them. LÄS MER

  3. 2. ”ALLA HAR BLIVIT SÅ J***A SMALA”. En kritisk diskursanalys av diskursen kring smalhetsen i svenska podcasts

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Linn Holmberg; [2024-03-06]
    Nyckelord :Smalhets; pro-ana; podcast; influencer; kritisk diskursanalys;

    Sammanfattning : In 2023 a new wave of pro anorectic content promoting an unhealthy body ideal was observed in both Swedish and international media. Due to influencers being accused of posting content encouraging anorectic behavior, an increasing alarm regarding the effects on young girls has been noted in Swedish media. LÄS MER

  4. 3. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Clara Nicklasson; [2024-03-04]
    Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

    Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

  5. 4. Lågkonjukturens påverkan inom byggföretag

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Albina Zekaj; [2024-02-13]
    Nyckelord :Recession; construction industry; organizational learning; strategies; reorganization;

    Sammanfattning : The purpose of this study was to gain a better understanding of how medium-sized construction companies adapt and how they choose to reorganize their operations in relation to the recession. The study has as its theoretical starting point theories about organizational learning, the impact of the economy on construction companies and strategies for dealing with recessions. LÄS MER

  7. 5. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER