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  1. 1. Innovation through co-creation : Strategies to manage the Challenges of Co-Creation

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Darein Wadeisa; Abubakar Sada; [2015]
    Nyckelord :Co-creation; mass customization; designs innovation; co-creation challenges – Consumer participation; consumer-generated content – online innovation communities– collaborative innovation – value co-creation.;

    Sammanfattning : Co-creation has become an important source of competitive advantage for many businesses in the modern world. Therefore, managing co-creation has become an important topic among practitioners and researchers, but there has been little research done on addressing and managing the challenges faced by co-creating companies. LÄS MER