Sökning: "consumers experience"

Visar resultat 16 - 20 av 864 uppsatser innehållade orden consumers experience.

  1. 16. The role of customer-based brand equity in the direct-to-consumer business model

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Nyckelord :D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Sammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER

  3. 17. Optimizing the Performance and Efficiency of District Heating Substations : A Study of the Cooling Process and Overall System Improvements in Ludvika

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för information och teknik

    Författare :Marwan Ali; Eema Sheykhi Narani; [2023]
    Nyckelord :Energy efficiency in multi-family buildings; District heating efficiency; Sustainability; District heating control; Cooling process;

    Sammanfattning : The concept of future sustainability is driving efforts toward the efficient improvement of energy systems. District heating systems play a key role in balancing the energy system by improving performance and flexibility. LÄS MER

  4. 18. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

    M1-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ebba Viberg; Louise Halldén; [2023]
    Nyckelord :Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

    Sammanfattning : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. LÄS MER

  5. 19. Upplevelseekvationen - när AI-teknik möter konsumenters värdeskapande

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Morris Holm; Emmelie Johansson; [2023]
    Nyckelord :Service logic; Resource interaction; the process of Value creation; Value in use; Outside-in perspective; Artificial Intelligence; Business and Economics;

    Sammanfattning : The purpose of this thesis is to increase knowledge about how AI in physical Retail has consequences for consumers' value creation. The importance of competence and knowledge in combination with technology is emphasized to enable improved customer experiences in physical retail. LÄS MER

  7. 20. Eco-Innovation in the Scandinavian and Finnish Furniture Industry: Investigating Drivers, Barriers and The Role of Company Age and Size

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Karolina Masalskaite; [2023]
    Nyckelord :Product eco-innovation; environmental sustainability; Scandinavian and Finnish furniture industry; drivers and obstacles to eco-innovation; company age and size impact; Business and Economics; Earth and Environmental Sciences;

    Sammanfattning : Thesis Purpose: This study explores the major drivers and barriers to eco-innovation in Scandinavian and Finnish furniture companies, examining the influence of company size and age. The findings benefit stakeholders including businesses, policymakers, professionals, investors, and consumers. LÄS MER