Sökning: "consumers"

Visar resultat 1 - 5 av 4325 uppsatser innehållade ordet consumers.

  1. 1. The role of Networking in Internationalization - The case of Swedish fashion firms’ internationalization

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Melina Amel Sayyah; Karl Rydberg; [2019-08-08]
    Nyckelord :Networks; Networking; Internationalization; Foreign market entry; Fashion firms; Fashion industry; Sweden;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  2. 2. Customer involvement through social media in the product development process within the luxury goods industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Louise Granström; Iris Minö; [2019-07-09]
    Nyckelord :Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Sammanfattning : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. LÄS MER

  3. 3. Finding the right influencer – An exploratory study within the beauty industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elias Davidsson; Danial Ahmad; [2019-07-04]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. How do firms adjust to regulations? - A qualitative study on how tobacco companies tune promotion practices when a state enacts tobacco control regulations

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Md Sohel Rana; [2019-07-03]
    Nyckelord :Regulations; institutional work of disruption; creation and maintenance; tobacco firms; promotion and advertisement;

    Sammanfattning : MSc in Management.... LÄS MER

  5. 5. Escaping the free zone - What makes users pay for freemium online content?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Nyckelord :Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER