Sökning: "consumption awareness"

Visar resultat 1 - 5 av 582 uppsatser innehållade orden consumption awareness.

1. 1. JAKTEN PÅ HÅLLBARHET. En semiotisk bildanalys av svenska modeföretags innehåll och kommunikation på Instagram under Black Week

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Natalie Hedberg; Moa Lidö Mannervik; [2024-03-06]
   Nyckelord :Black Friday; Black Week; CSR; Greenwashing; Hållbarhetskommunikation; Instagram; Konsumtion; Semiotik;

   Sammanfattning : This undergraduate thesis employed a qualitative content analysis that includes a semiotic approach, incorporating both denotation and connotation, to examine advertising campaigns on Instagram from three Swedish fashion companies during Black Week. The Swedish fashion companies that were examined are Haglöfs, Gina Tricot and Kappahl. LÄS MER

3. 2. Konsumentbeteenden och hållbarhet. En kvalitativ studie av hur konsumentbeteenden påverkar hållbarhetsaspekterna av online försäljning av kosmetiska produkter, inklusive returer

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Smilla Seeger; Alice Svensson; [2024-02-12]
   Nyckelord :Consumer behaviour; digitalisation; cosmetics; returns; buyer-decision-progress; cognitive dissonance; secondary market;

   Sammanfattning : The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. LÄS MER

4. 3. Influerad av influencers : En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter

   Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Ella Lundberg; Ida Malmberg; [2024]
   Nyckelord :Influencer; impulse buying; fast fashion; environmental awareness; marketing communication; Influencer; impulsköp; snabbmode; miljömedvetenhet; marknadskommunikation.;

   Sammanfattning : This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. LÄS MER

5. 4. Behöver jag verkligen det här? : En kvalitativ studie om effekterna av minskad konsumtion

   Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Författare :Maria Andersson; Jeremy Sjöström; [2024]
   Nyckelord :Norm deviation; change in consumption; strain theory; social coercion; consumption reduction; Normavvikelse; konsumtionsförändring; strain-teori; socialt tvång; konsumtionsminskning;

   Sammanfattning : This study aims to investigate the individual's experience of conscious consumption reduction in relation to society's consumption norms. By not focusing on motives or causes behind the change, but instead illustrating the subjective and social consequences, the study provides a deeper understanding of how the individual's self-perception and social relationships are affected. LÄS MER

7. 5. Quantifying liquid food waste : levels of liquid coffee waste, its causes and barriers and drivers for quantification in the Swedish food service sector

   Master-uppsats, SLU/Department of Molecular Sciences

   Författare :Rosa Hellman; [2024]
   Nyckelord :sewage food waste; beverage waste; direct measurement; hospitality; restaurant; serving waste; food waste cause;

   Sammanfattning : Food waste is a waste of resources required throughout the entire supply chain, leading to environmental impacts that could have been avoided. Coffee has a relatively high environmental impact partially due to the high consumption. To identify levels and sources of food waste, and consequently prevent it, quantification is used. LÄS MER