Sökning: "consumption behavior"

Visar resultat 16 - 20 av 909 uppsatser innehållade orden consumption behavior.

  1. 16. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
    Nyckelord :Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

    Sammanfattning : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. LÄS MER

  2. 17. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hilal Ahmad; Isak Rydén; [2023-07-03]
    Nyckelord :Media consumption; user-generated content; fast media; TikTok; addictive behavior; trends; media multitasking; social TV;

    Sammanfattning : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. LÄS MER

  3. 18. From Awareness to Action: Compassionate Consumers as Agents of Change in the Gig Economy An Experimental Design Study on the Influence of Compassion on Prosocial Behavior in the Gig Economy.

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Kerstin Larsson; [2023-06-29]
    Nyckelord :;

    Sammanfattning : The growing gig economy is changing the modern workforce landscape where the new digital convenient services often overshadow its workers' needs. Gig work, a modern form of precarious working with pay-by-the-task rather than time, often neglects employment benefits and job security. LÄS MER

  4. 19. “VEM FAN KÖPER EN BDSM-NALLE TILL SIN DOTTER?” En kvalitativ intervjustudie om mammors attityd till barn som exponeras på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Emma Wiberg; Heidi Byrman Andersson; [2023-03-10]
    Nyckelord :Mediemoral; Sharenting; Parasociala Relationer; ABC-modellen; Barnarbete; Integritet; Influencer; Instagram; Sociala medier; Barn;

    Sammanfattning : Executive summary Over the past few decades, the digital landscape has grown and become increasingly common in our everyday lives. Not least to publish, inspire and update others about our life on social media. And for some, life also includes the role of being a mother, perhaps one who is proud to show off their children on social media. LÄS MER

  5. 20. Engaged Employees in Energy Conservation : exploring how to get there

    Master-uppsats, Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskap

    Författare :Linnea Bedoire; Maria Nordling; [2023]
    Nyckelord :community-based social marketing; pharmaceutical industry; employee engagement; energy conservation; intervention; workplace; norms; pro-environmental behaviors;

    Sammanfattning : Energy consumption is one of the major contributors to greenhouse gas emissions and to climate change. Renewable energy sources are one way of mitigating the problem, but behavioral change and reductions in consumption are also required. LÄS MER