Sökning: "content marketing customer value"

Visar resultat 1 - 5 av 50 uppsatser innehållade orden content marketing customer value.

1. 1. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial

   Master-uppsats, SLU/Dept. of Forest Economics

   Författare :Sofia Andersson; [2023]
   Nyckelord :effekter på värdekedjan; fallstudie; frivilliga hållbarhetscertifieringar för byggnader i Sverige; hållbar utveckling; ; standarder;

   Sammanfattning : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. LÄS MER

3. 2. Personalized Behavioral Recaps and Satisfaction

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Emma Bjellhagen; Ebba Langemar; [2023]
   Nyckelord :Customer satisfaction; Relationship marketing; Customer behavior; Personalized summary;

   Sammanfattning : Personalized Behavioral Recaps (PBR), where the most known being "Spotify Wrapped", have become popular relationship marketing campaigns in recent years. Although it has been an expanding trend among companies, there is, to the best of the authors' knowledge, currently no academic research about it. LÄS MER

4. 3. Static or Dynamic: An experimental study : The Impact of animation principles on user engagement on LinkedIn

   Kandidat-uppsats, Jönköping University/Tekniska Högskolan

   Författare :Stina Freid; Alexandra Gredeus Ampuero; [2023]
   Nyckelord :Engagement; Motion Graphics; 12 Basic Animation Principles; Digital Marketing; LinkedIn; Social Networking Sites; Organic Posts; Nudges; Dynamic Posts; and Static Posts;

   Sammanfattning : Engagement. This has become a key concept in the field of marketing. The concept of "engagement" is utilized to describe the way users instantly engage with brands using clicks, reactions, comments, and sharing. Brands and advertisers utilize media platforms to increase brand awareness and create customer-engaging content. LÄS MER

5. 4. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Shuqiao Yang; [2023]
   Nyckelord :meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

   Sammanfattning : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. LÄS MER

7. 5. Digital Marketing Strategies for Startups in the Fitness Industry : A research paper providing a clear picture of how startups in the fitness industry should allocate their resources to achieve the most output

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Samuel Andersson; Albin Lundgren; Emma Berg; [2022]
   Nyckelord :;

   Sammanfattning : Date:   2022-06-02 Level:   Bachelor Thesis in Business Administration, 15cr Institution:  School of Business, Society, and Engineering, Mälardalen University Authors:  Samuel Andersson Emma Berg Albin Lundgren    99/09/15  99/08/12 99/04/03 Title:   Digital Marketing Strategies for Startups in the Fitness Industry Supervisor:  Ali Farashah  Keywords: Digital Marketing, Startups, Physical Fitness, Social Media, Big Data Research Question: What digital marketing strategies do startups in the fitness industry implement to position their brand to targeted customers in the absence of big data? Purpose:  This study aims to provide fitness startups with information to reach their target customers without the use of big data, as well as which marketing strategy is the most effective for a startup.  Method: The approach of this study was a qualitative approach. LÄS MER