Sökning: "convergens culture"
Hittade 2 uppsatser innehållade orden convergens culture.
1. En fallstudie i transmedialt berättande genom Mass Effect
Kandidat-uppsats, Lunds universitet/Intermediala studierSammanfattning : In this essay I have studied the video game Mass Effect franchise as an intermedia and transmedia phenomena. For the analysis of the empirical material I have adopted media scholar Henry Jenkins’ concept of transmedia storytelling. The purpose of this paper is to show how transmedia storytelling can appear around the 2010th century. LÄS MER
2. "Jag tycker det är en snäll typ av marknadsföring" : - En kritisk diskursanalys om content marketing i podcasts.
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. LÄS MER