Sökning: "coolest monkey in the jungle"
Visar resultat 1 - 5 av 6 uppsatser innehållade orden coolest monkey in the jungle.
1. "Är det H&M eller luvtröjan?" : En kvalitativ fallstudie om H&Ms kriskommunikation och deras luvtröja ”Coolest monkey in the Jungle”
Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Sammanfattning : The case study ”Är det H&M eller luvtröjan?” intends to analyze the crisis communication that took place during H&Ms crisis in early 2018. The crisis situation stems from a controversial choice of letting a dark-skinned child wear the hoodie with the print “Coolest monkey in the jungle”. LÄS MER
2. Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
3. “We have got this wrong” : En kvalitativ fallstudie av H&M:s kriskommunikation på deras sociala medier i fallet om ”coolest monkey in the jungle".
Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Sammanfattning : Prior research has pointed out the importance of companies attending social media during company crises. Though limited studies have examined how crisis communication stands on social media platforms during real organisational crises. LÄS MER
4. H&M gör Åhlénstricket : En studie av H&Ms kriskommunikation på Facebook vid lanseringen av barntröjan Coolest monkey in the jungle
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : This study aims to see how H&M are using crisis communication through Facebook to investigate if they are able to contain their reputation and trustworthiness during and after crisis. This has been done by a quantitative content analysis and the qualitative critical discourse analysis with Norman Fairclough’s three-dimensional model. LÄS MER
5. Bungle in the jungle : H&Ms kriskommunikation under tröjskandalen i januari 2018
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : In early January 2018, the clothing company H&M released a new collection for children. One of the sweaters in the collection was printed with the text "Coolest monkey in the jungle". The shirt was worn by a dark-skinned child and H&M was accused of racism. LÄS MER