Sökning: "corporate brand building process"
Visar resultat 1 - 5 av 19 uppsatser innehållade orden corporate brand building process.
1. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. LÄS MER
2. Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry
Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : This study investigates a debatable subject of branding; building brand equity in industrial service markets, particularly within the logistics service industry. The extant literature provided many brand equity models, the brand resonance pyramid being the most predominant one. LÄS MER
3. The Nationalist Beauty Ideal
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. LÄS MER
4. Brand new knowledge : how knowledge-intensive startups use social media to build their corporate brand
Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomiSammanfattning : Building a corporate brand is as a crucial resource for the survival of companies. Social media as a tool for branding practices has been emphasized in research about startups. In such research, less focus is on certain groups of startups, such as Knowledge-intensive startups (KI Startups). LÄS MER
5. Sponsorship of grassroots- and youth football teams : A qualitative study from the sponsors’ perspective
Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : Abstract Title: Sponsorship of grassroots- and youth football teams: A qualitative study from the sponsors’ perspective. Authors: David Arvidsson and Christoffer Rex Hansen Charles. Supervisor: Hèléne Laurell. Level: Bachelor thesis in marketing (15 Swedish credits), Spring 2016. LÄS MER