Sökning: "corporate identity management"
Visar resultat 1 - 5 av 108 uppsatser innehållade orden corporate identity management.
1. Making a Red Devil: The Case of Manchester United and Mason Greenwood
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
2. Candy clash: M&M’s caught in the crossfire
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
3. Från diversitet till ekonomisk framgång: : En studie av sambandet mellan könsdiversitet i styrelser och finansiell framgång med hänsyn till risk som medierande variabel.
Magister-uppsats, Linnéuniversitetet/Institutionen för management (MAN)Sammanfattning : In this study we examine the multifaceted interplay between gender diversity in corporate boards, risk management practices, and their implications on financial performance. The discussion regarding the effects of gender-balanced boards on financial results has captured global interest, as empirical evidence presents a complex landscape. LÄS MER
4. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. LÄS MER
5. Culture and Transnationalism: Exploring the Effects of Perceived Cultural Difference on Business Operations Between Dutch and Japanese Professionals
Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudierSammanfattning : The trend towards greater globalisation brings the matter of cultural identity to the foreground. Transnational corporations or business networks are culturally diverse places where cultural othering – simply put, the assumption that someone is fundamentally different from you based on the cultural identity projected on- or associated with them – can significantly impact operations across the hierarchy. LÄS MER