Sökning: "corporate identity management"

Visar resultat 11 - 15 av 108 uppsatser innehållade orden corporate identity management.

1. 11. The Impact of Diversity on Company Performance

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lisa Hamberg; Greta Hjärre; Sofia Johansson; [2023]
   Nyckelord :Diversity; Company Performance; Diversity Management; External Factors; New Institutional Theory; Information Processing Theory; Social Identity Theory.; Business and Economics;

   Sammanfattning : Research Question: How has diversity impacted performance in the Asian, European and American divisions of Education First? Methodology: A qualitative case study using an abductive approach, aiming to detect how national corporate diversity impacts performance. Semi-structured interviews were conducted with 13 senior managers of Education First, providing empirical findings that were triangulated with the literature review and theoretical framework in the data analysis. LÄS MER

3. 12. ”Maximum safety for you – minimum impact on nature” - En multimodal kritisk diskursanalys av Klättermusens hållbarhetskommunikation på Instagram

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Agnes Bergquist; Lisa Olander; [2023]
   Nyckelord :ustainable communication; sustainability; Klättermusen; outdoor; Instagram; greenwashing; branding; reputation management; strategic communication; multimodal critical discourse analysis; Hållbarhetskommunikation; hållbarhet; Klättermusen; Instagram; greenwashing; strategisk kommunikation; marknadsföring; multimodal kritisk diskursanalys;

   Sammanfattning : The climate crisis and the consequences that follow have forced humanity to explore the collective actions that must be taken to curb global warming. As a way to reduce ones carbon footprint, many choose to consume with greater care for the environment, and the interest for sustainable clothing has therefore significantly increased. LÄS MER

4. 13. Integrating Trust-Based Adaptive Security Framework with Risk Mitigation to enhance SaaS User Identity and Access Control based on User Behavior

   Master-uppsats, Luleå tekniska universitet/Institutionen för system- och rymdteknik

   Författare :Johnson Akpotor Scott; [2022]
   Nyckelord :Risk Assessment; Security countermeasure; Risk Management; Risk Mitigation; Adaptive Security Controls; Threats; Risk; Vulnerabilities; User Behavior Trust Degree; User Behavior Risk Rating; Policy Decision Point; Policy Enforcement Point; User Behavior Trust Model; Adaptive Security Architecture; SaaS; Public Cloud.;

   Sammanfattning : In recent years, the emerging trends in cloud computing technologies have given rise to different computing services through the Internet. Organizations across the globe have seized this opportunity as a critical business driver for computing resource access and utilities that will indeed support significant business operations. LÄS MER

5. 14. A Storytelling and Brand Identity Connection

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Erik Andrén; Therese Hermelin; [2022]
   Nyckelord :Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

   Sammanfattning : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. LÄS MER

7. 15. ‘Use your megaphones’- Managers in the Role of Corporate Ambassadors on LinkedIn

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nadeh Mir; Danika Brodam; [2022]
   Nyckelord :Identity; Identity work; managerial identity; corporate ambassador; boundary management; control; Business and Economics; Social Sciences;

   Sammanfattning : The primary purpose of the study is to get a deeper understanding about managers inheriting the role of corporate ambassadors on LinkedIn, and how it impacts their sense of managerial identity. One aspect of this topic is the interrogation of the blurred lines between the professional and private identities of the managers. LÄS MER