Sökning: "corporate identity"

Visar resultat 1 - 5 av 254 uppsatser innehållade orden corporate identity.

  1. 1. ATT SE VÄRLDEN I ETT DANSANDE K En multimodal socialsemiotisk analys av Kungsbacka Teaters profil

    Master-uppsats, Göteborgs universitet/Institutionen för filosofi, lingvistikoch vetenskapsteori

    Författare :Pauliina Arvidsson; [2019-09-06]
    Nyckelord :Social semiotics; multimodality; brand; corporate identity; public sector;

    Sammanfattning : To examine the semiotic resources that constitute the multimodal corporate identity of Kungsbacka Theater, specifically as expressed as signs in threeexamples: the front page and the first spread of the theater program for spring 2019 as well as the homepage of the theater’s website. The study finds that, in the examples analyzed, the signs are primarily expressed through the modes of shape, color, typography, writing and moving image. LÄS MER

  2. 2. En fallstudie som handlar om Göteborg Energis hållbarhetsarbete

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Najlah Ashrafi; Julia Cronhamn; [2019-05-07]
    Nyckelord :institutional logic; sustainability; institutional theory; politics; organization; climate; consumers; business; profit;

    Sammanfattning : The purpose of this essay is to investigate how Göteborg Energis sustainability work isaffected by its surroundings. And how their actions are affected by the institutional logic thatexists in the organization because there is a sustainability and profitability requirement in thebusiness. LÄS MER

  3. 3. Rebranding med företagsarvet i beaktning : en balansgång mellan tradition och innovation

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sara Nyberg; John Örngård; Max Hedlund; [2019]
    Nyckelord :Rebranding; brand heritage; brand identity; tradition; innovation; Rebranding; brand heritage; varumärkesidentitet; tradition; innovation;

    Sammanfattning : I den allt mer föränderliga modeindustrin blir det vanligare att företag väljer att rebranda sig för att upprätthålla relevans på marknaden. Rebranding kan innebära allt från subtila visuella förändringar till mer omfattande processer som att ändra en hel företagsstrategi. LÄS MER

  4. 4. Records roles in Corporate Sustainability Reporting : An explorative study of corporate sustainability reporting from an archives and information science perspective

    Master-uppsats, Mittuniversitetet/Institutionen för informationssystem och –teknologi

    Författare :Tove Engvall; [2019]
    Nyckelord :Sustainability reporting; corporate accountability; records; globalization; sustainable development;

    Sammanfattning : Calls for more responsible companies, have led to initiatives and legislations of sustainability reporting, in order to improve corporate transparency and accountability regarding companies economic, environmental and social impact. The aim of the research was to explore records roles in corporate sustainability reporting, which is discussed from an archives and information science perspective. LÄS MER

  5. 5. Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar

    Magister-uppsats, Malmö universitet/Kultur och samhälle

    Författare :Rocío Martínez Climent; [2019]
    Nyckelord :local identity; identity; place branding; local place branding; social media; visual semiotic analysis;

    Sammanfattning : This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. LÄS MER