Sökning: "corporate identity"

Visar resultat 6 - 10 av 350 uppsatser innehållade orden corporate identity.

  1. 6. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
    Nyckelord :Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

    Sammanfattning : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. LÄS MER

  3. 7. Inflytandet av Corporate Social Responsibility : En kvalitativ studie om hur företag interagerar Corporate Social Responsibility i sin marknadsföring

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Viktor Gullbo; Jacob Person; [2023]
    Nyckelord :Corporate Social Responsibility; Brand identity; Consumer; Corporate Social Responsibility; Varumärkesidentitet; Konsument;

    Sammanfattning : CSR-aktiviteter har blivit ett allt vanligare initiativ av företag för att kunna påverka konsumenter samt differentiera utbudet av produkter. Det är dock sällan som konsumenter blint accepterar dessa initiativ som uppriktiga handlingar och belönar inte företagen i det direkta skedet. LÄS MER

  4. 8. Från diversitet till ekonomisk framgång: : En studie av sambandet mellan könsdiversitet i styrelser och finansiell framgång med hänsyn till risk som medierande variabel.

    Magister-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Li Rostedt; Elias Sopelsa Nilsson; [2023]
    Nyckelord :;

    Sammanfattning : In this study we examine the multifaceted interplay between gender diversity in corporate boards, risk management practices, and their implications on financial performance. The discussion regarding the effects of gender-balanced boards on financial results has captured global interest, as empirical evidence presents a complex landscape. LÄS MER

  5. 9. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Nyckelord :Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Sammanfattning : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. LÄS MER

  7. 10. Culture and Transnationalism: Exploring the Effects of Perceived Cultural Difference on Business Operations Between Dutch and Japanese Professionals

    Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Olivier Duineveld; [2023]
    Nyckelord :Transnationalism; cultural challenges; othering; sensemaking; schemata; identity; Japan; The Netherlands; Business and Management; Social Sciences;

    Sammanfattning : The trend towards greater globalisation brings the matter of cultural identity to the foreground. Transnational corporations or business networks are culturally diverse places where cultural othering – simply put, the assumption that someone is fundamentally different from you based on the cultural identity projected on- or associated with them – can significantly impact operations across the hierarchy. LÄS MER