Sökning: "corporate store image and customer loyalty"
Hittade 2 uppsatser innehållade orden corporate store image and customer loyalty.
1. Märkeslojalitet inom svensk dagligvaruhandel : En kvalitativ studie om hur aktörerna i den svenska dagligvaruhandeln skapar och underhåller kundlojalitet
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : The grocery trade is part of the food industry, which is Sweden's third largest industry. It is obvious that it is an industry with a high market concentration where the market share of the three largest companies corresponds to almost 87%. LÄS MER
2. Samspelet mellan varumärke och medarbetarnas föreställningar : En uppsats om hur Hemköps medarbetare ser på den interna varumärkeshanteringen
Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : This paper observes intern branding and the relation between coworker and brand. It is a mapping study that investigates relations, variables and other factors that affect the integration between coworkers and brand, how they relate to each other. In terms of doing the study, the food chain Hemköp has participated for interviews. LÄS MER