Sökning: "corporate-NPO collaboration"

Hittade 1 uppsats innehållade orden corporate-NPO collaboration.

  1. 1. From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :María Jesús E Cascante Quirós; Natalia Schlothauer; [2017]
    Nyckelord :Social marketing; social marketing process; non-profit organisation NPO ; continuum; cross-sector social partnerships; CSSPs ; corporate-NPO collaboration; collaborative value creation framework CVC ;

    Sammanfattning : Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. LÄS MER