Sökning: "cosmetics"

Visar resultat 1 - 5 av 83 uppsatser innehållade ordet cosmetics.

  1. 1. Smink som ställningstagande. En uppsats om etisk konsumtion med exemplet The Body Shop

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Sara Karlsson; Emma Mattsson Brochs; [2019-05-20]
    Nyckelord :kosmetika; The Body Shop; etisk konsumtion; val; identitet; cosmetics; ethical consumption; choice; identity;

    Sammanfattning : This essay set out to investigate how consuming cosmetics can become a statement of ethics, by using The Body Shop brand as an example. Being keen users and make-up artists ourselves we asked: How do our informants use and experience make-up? What pattern of cosmetics consumption can be seen among them and what are they influenced by? In what ways do social media affect their choice of cosmetics? Which ethical decisions are made and how well does their view of The Body Shop agree with the actual ethical profile of the company?Tools of investigation were in-depth interviews, a questionnaire given to 101 individuals and field studies in The Body Shop outlets. LÄS MER

  2. 2. Understanding Brand Avoidance Among Female Chinese Consumers : The driving forces behind negative consumption among female Chinese consumers

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Xiaonuo Liu; [2019]
    Nyckelord :Brand Avoidance; Anti-consumption; Chinese female consumers; Cosmetics industry;

    Sammanfattning : The purpose of this study was to find the main drivers of brand avoidance behavior among Chinese female's cosmetics consumers. Based on Lee et al. (2009) and Knittel et al. (2016) model to do the research. LÄS MER

  3. 3. Dose-response for predicting skin sensitization potency with the GARD®skin method

    Master-uppsats, Lunds universitet/Institutionen för Immunteknologi

    Författare :Olivia Eliasson; [2019]
    Nyckelord :Dose-response; In vitro assay; GARD; skin sensitization; allergic contact dermatitis; chemical sensitizers; hazard assessment; skin sensitization potency; immunotoxicology; Technology and Engineering; Biology and Life Sciences;

    Sammanfattning : Allergic contacts dermatitis is a major health problem in the world and the disease is caused by a type IV hypersensitivity to a small chemical called a hapten. These substances are common in cosmetics, perfumes, pharmaceuticals and house-hold products, and risk factors include both inherent factors and frequent or high exposure. LÄS MER

  4. 4. The use of semiotics and pragmatics in printed advertisements : How consumers make sense of advertisements in relation to established theories

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Författare :Emma Månsson; [2018]
    Nyckelord :Advertisement; Advertising; Printed Advertisements; Semiotics; Pragmatics; Swedish Women;

    Sammanfattning : This essay is a study which is intended to explore how a well-known makeup company, M.A.C., uses semiotics and pragmatics in their advertisements and how the consumer’s reaction corresponds with what is proposed in the theories. LÄS MER

  5. 5. When product attributes are not enough: A study of a Finnish cosmetics brand on the Swedish market

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jutta Hedlund; Karla Mattero; [2018]
    Nyckelord :Non-product-related-attributes; similar markets; consumer expectations; brand attitudes; cosmetics market;

    Sammanfattning : The predominating theories on non-product-related attributes stretch only so far to explain why some brands do not manage to succeed on foreign markets where the product needs are essentially similar to their domestic markets. Therefore, the aim of this paper is to cast new light on the theoretical field of non-product-related attributes, by unveiling which non-product- related attributes affect consumer brand preferences on similar markets. LÄS MER