Sökning: "country branding"

Visar resultat 1 - 5 av 120 uppsatser innehållade orden country branding.

  1. 1. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Oskar Eriksson; [2023-11-07]
    Nyckelord :;

    Sammanfattning : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. LÄS MER

  3. 2. “Rätt man på rätt plats” : En kvalitativ intervjustudie om anställdas upplevelser av externkommunikation på Instagram – en fallstudie inom Försvarsmakten

    Kandidat-uppsats, Karlstads universitet

    Författare :Max Dunström; Lina Watz; [2023]
    Nyckelord :Instagram; Extern kommunikation; Försvarsmakten; Femvertsing; Anställdas upplevelser; Organisationskultur;

    Sammanfattning : Today there is an abundance of information exchanges on social media, which means that companies and organizations need to be active and adaptable in order to be seen and noticed by their target group. Therefore, this subject is interesting to investigate from a perspective of media and communication studies. LÄS MER

  4. 3. När länder blir varumärken och politiker marknadsförare En kvalitativ analys av den svenska regeringens publicering på sociala medier

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Johanna Hansson; Eléonor Johansson; [2023]
    Nyckelord :Public diplomacy; nation branding; nation branding identity; diplomatic listening; reputation management; cooperate; signals; social media; Offentlig diplomati; nationsvarumärkning; nationsvarumärkesidentitet; diplomatiskt lyssnande; nationsrykteshantering; samarbeta; signaler; sociala medier.; Social Sciences;

    Sammanfattning : This study aims to contribute to the research field of public diplomacy and nation branding on social media. The study examines how Swedish government representatives communicated nation branding, reputation management and public diplomacy. LÄS MER

  5. 4. Byggarbetarna bakom den Globala Staden: En komparativ studie av arbetsförhållanden inom byggsektorn i Qatar och Singapore

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Lovisa Ribbing; [2023]
    Nyckelord :Qatar; Singapore; International Image; Branding; Global City; Labor Migration; Labor Conditions; The Kafala-System; Cosmopolitanism; Law and Political Science;

    Sammanfattning : In this study, the role that construction, architecture and infrastructure plays in efforts to advance within a global hierarchy of cities, as well as effects on the people behind the construction, are explored through the curious cases of Qatar and Singapore. Although drastically different in most cultural, geographical and historical aspects, these two cases demonstrate clear similarities in their strategies to obtain international status and acquire capital. LÄS MER

  7. 5. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sukhitha Basnayake; Emilie Nørgaard; Jonhatan Andres Acevedo Escobar; [2023]
    Nyckelord :Business and Economics;

    Sammanfattning : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. LÄS MER