Sökning: "country-of-origin"

Visar resultat 21 - 25 av 363 uppsatser innehållade ordet country-of-origin.

  1. 21. Country of origin effect among food products : How country of origin affects Swedish consumers when buying food products

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Adam Danielsson; Johannes Regen; [2022]
    Nyckelord :Country of origin; Swedish consumers; Marketing;

    Sammanfattning : Purpose: The purpose of this paper is to study how the country of origin affects Swedish consumers when buying food products. Both from a product and brand perspective for the use of business leaders and marketers. LÄS MER

  3. 22. Minnet av omtalade matskandaler : Hur mycket minns svenska konsumenter?

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Jansson Elvira; Filippa Rimmerfors; [2022]
    Nyckelord :Country of Origin; Scandals; Memory; Trust; Purchasing behavior; Food; Consumer;

    Sammanfattning : .... LÄS MER

  4. 23. Interpretation of UI icon design : A case study how people interpret GUI icons in video games

    Magister-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

    Författare :Gizela Wikström; [2022]
    Nyckelord :GUI; UX; iconography; interpretation; game development; video games; culture;

    Sammanfattning : This study has examined what design principles help make more understandable UI icons and what aspects are most important when understanding the functionality of UI elements. Prior to this study, 15 UI icons representing items and actions were drawn asstudy subjects together with a prototype game to provide game context to the testers. LÄS MER

  5. 24. Standardisering eller lokalisering? : En jämförande studie av två modeföretag i olika prisklassers anpassning i Kina

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Mattias Odell; [2022]
    Nyckelord :Standardization; localization; China; international marketing; price brackets; expensive; cheap;

    Sammanfattning : Cultural differences lead companies to either standardize or localize their marketing when internationalizing into other countries. The purpose of the study is to gain a deeper and broader understanding of how western brands market themselves in China. LÄS MER

  7. 25. Sustainability Assessment Tools for Food Products : Similarities, Deviations, and Future Enhancements

    Master-uppsats, KTH/Hållbar utveckling, miljövetenskap och teknik

    Författare :Celina Ankarstig; [2022]
    Nyckelord :Sustainable food; Sustainability food assessment tools; Life Cycle Perspective; Coop Sustainability Declarations; Hållbar mat; Hållbarhetsbedömningsverktyg för mat; Livscykelperspektiv; Coop Hållbarhetsdeklarationer;

    Sammanfattning : The growing human population puts pressure on our ecosystems and natural resources. One of the major causes of household’s environmental impact has been found to be the consumption of food, which is why actions need to be taken to decrease it. LÄS MER