Sökning: "covert prestige"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden covert prestige.

  1. 1. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

    Kandidat-uppsats,

    Författare :Daniel Neate; [2022]
    Nyckelord :Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

    Sammanfattning : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. LÄS MER

  3. 2. Speaking Tumblr : A Case Study of Textual Communication on Social Media

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Författare :Tove Elmgren; [2018]
    Nyckelord :cyberpragmatics; social media; netspeak; computer-mediated communication; functions; textual communication; internet linguistics; Tumblr; phatic communication; covert prestige;

    Sammanfattning : This essay describes a case study of textual communication on the online social mediaplatform Tumblr. The aim of the research was to analyse the communicative functions and thestylistic, sociolinguistic, and pragmatic characteristics of textual discourse on Tumblr. LÄS MER

  4. 3. ”SEN KANSKE MAN INTE KAN JÄMFÖRA SIG MED EN VUXEN AKADEMIKER" Hur ungdomar skattar och kontextualiserar språkfärdigheter.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för filosofi, lingvistik och vetenskapsteori

    Författare :Maria Therese Ribbås; [2016-11-15]
    Nyckelord :Self-assessment; self-evaluation; language preference; language attitudes;

    Sammanfattning : This essay examines how youths reason when self-assessing language proficiency, and how they motivate their language preference. The data consists of interviews with youths aged 16-19 in Gothenburg, conducted in the larger project (SSG) Språkbruk i Stockholm och Göteborg in 2014. LÄS MER

  5. 4. Bad Language in Reality: A study of swear words, expletives and gender in reality television

    Kandidat-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

    Författare :Anna Fälthammar Schippers; [2014-04-28]
    Nyckelord :Engelska; swear words; expletives; covert prestige; gender; reality television;

    Sammanfattning : This essay is a study on swearing in modern English on television from a sociolinguistic point of view, taking into account the effect that variables such as nationality, social class and gender might have on the expletive usage in the examined material. After a general discussion of expletives and their functions, the question of whether there is a relationship between gender and the use of expletives is addressed. LÄS MER

  7. 5. The Formal and Functional Features of "Innit": A Study on its Use in Online Forums

    Kandidat-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

    Författare :Alice Westlund; [2013-06-28]
    Nyckelord :innit; tag questions; follow-ups; functions; formal features; sociolinguistics; covert prestige; linguistics; English;

    Sammanfattning : This essay studies the use of "innit" as at Tag Question and a follow-up in four online forums. The aim of the study is to examine how and why "innit" is used, i.e. its formal and functional features. LÄS MER