Sökning: "craft brewing"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden craft brewing.

  1. 1. Craft brewery leaders for transformation towards sustainability? A case study of transformative qualities, and hindering or enabling factors for action in craft brewery leaders in Sweden and Germany.

    Master-uppsats, Lunds universitet/LUCSUS

    Författare :Annika Maren Drube; [2023]
    Nyckelord :transformative leadership; inner transformation; small and medium-sized enterprise; craft brewing; environmental entrepreneurship; sustainability science; Social Sciences;

    Sammanfattning : The internal dimension of an individual is a potential deep leverage point for a collective change toward sustainability that is currently overlooked. Especially in their professional context, certain individuals can create change beyond themselves and the enterprise subjected to them. LÄS MER

  3. 2. Craft brewing and financial expansion – a study of the Swedish market

    Magister-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Anders Lingensjö; [2021]
    Nyckelord :Microbreweries; craft beer; craft beer brewing; small business financing; Sweden;

    Sammanfattning : Craft brewing has seen a remarkable growth, from the first steps in the late 1960s in the USA until today. Breweries in the USA and Western Europe saw a long period of brewery fusions, concentration and closings from after the 2nd world war until roughly late 1990s/early 2000s. LÄS MER

  4. 3. “Probably the best beer in town” : En kvalitativ studie om svenska mikrobryggeriers strategiska kommunikation.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Josefin Kling; Bianca Duvnjak; [2021]
    Nyckelord :Strategisk kommunikation; mikrobryggeri; neolokalism; branding; deltagarkultur; deltagarorienterad strategisk kommunikation;

    Sammanfattning : In the last 20 years the craft brewing industry has expanded significantly in Scandinavia. The trend of microbreweries originates from the US and the U.K where much of the recent research has taken place, leaving a field unexplored from a perspective centralized to the microbrewery industry in Sweden. LÄS MER

  5. 4. Företagsarkiven och kulturarvet : en kvalitativ undersökning av svenska hantverksbryggeriers arkivbildning

    Master-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Författare :Erik Svensson; [2021]
    Nyckelord :Archival science; business archives; records management; craft beer; Sweden; enskilda arkiv; företagsarkiv; Brewski; Nynäshamns ångbryggeri; O O Brewing; Stigbergets bryggeri; Cultural Sciences;

    Sammanfattning : Business archives and cultural heritage : a qualitative study of Swedish craft breweries’ records management In 2019, the Archives Inquiry submitted a proposal that corporate archives should be covered by the Archives Act to ensure the preservation of the cultural archives. The purpose of the thesis is to determine the attitude of companies to long-term preservation through a case study of craft breweries. LÄS MER

  7. 5. The use of branding Strategies within Swedish Craft Brewing

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Charlie Magnusson; Emelie Carlsson Apelqvist; Theodor Göthberg; [2020]
    Nyckelord :Brand Strategy; Craft Breweries; Brand Identity Prism; Keller’s Brand Equity Model; Sweden.;

    Sammanfattning : Branding strategies is an important theme in business research. The purpose of the study was to explore how the growing industry of craft brewing are using branding strategies in order to strengthen their brand. The study was based on the theory of Kapferer’s brand identity prism and Keller’s Brand Equity model. LÄS MER