Sökning: "creative advertising"

Visar resultat 1 - 5 av 95 uppsatser innehållade orden creative advertising.

  1. 1. Hur kaniner, tomtar och humor övertalar dig att köpa ny bil : En semiotisk- och retorisk analys av Volkswagens reklamfilmer av Maja Koch och Linnea Bogren

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Linnea Bogren; Maja Koch; [2023]
    Nyckelord :;

    Sammanfattning : In today’s society, people are flooded with information from different organizations, with companies competing to capture the attention of consumers. Today’s market requires companies to communicate their brand well to overcome the competition and information overload, which is why companies have recently taken the benefits of communication into account. LÄS MER

  3. 2. Plattformar för marknadsföring: En intervjustudie om marknadsföring på TikTok och Instagram

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Nordmark Jonathan; Holmgren Emmie; [2022]
    Nyckelord :Digital marketing; marketing communications; social media; TikTok; Instagram;

    Sammanfattning : English title: Marketing within digital platforms: An interview study regarding digital marketing onTikTok and InstagramMarketing through social media platforms is a powerful way for businesses to reach andconnect with customers. The growth prominence of technical innovations together withglobalization has influenced the way in which we connect with each other. LÄS MER

  4. 3. Stories in product descriptions - How advertising creativity in narrative advertising affects consumer responses

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Albert Bäckman; Eden Lev; [2022]
    Nyckelord :Narrative advertising; Advertising creativity; Product descriptions; Transportation theory; Product stories;

    Sammanfattning : Narrative advertising, ads that contain events, characters, and a plot (Boller & Olson, 1991a) has become widely popular among marketers. Simultaneously, advertising creativity, known as how original or relevant an ad is (Rosengren, Eisend, Koslow, & Dahlen, 2020), has been said to be the most important tool in a marketer's arsenal (Reid, King, & Delorme, 1998). LÄS MER

  5. 4. Balancing Structure and Flexibility in the Project Process - A Case Study of Project Management at Where Is My Pony

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Byström; Malin Ficks; [2021-07-07]
    Nyckelord :Project Management; Project Management Process; Creative Industry; Advertising Agency; Creativity; Sustainability; Sustainable Project Management; Project Management for Smaller Organizations;

    Sammanfattning : The practice of project management has been used by organizations for many years and different philosophies have emerged. Among the philosophies is both traditional and modern project management as well as project management practices integrating sustainability. LÄS MER

  7. 5. How weird elements in brand communication can strengthen brand intimacy.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Yingting Zhang; Francesco Carlino; Undine Himmelsbach; [2021]
    Nyckelord :Brand Communication; Advertisement; Brand Identity; Brand Personality; Elements of Weirdness; Elements of Surprise; Brand Rejuvenation; Brand Positioning; Brand Intimacy; Brand Rhetoric.; Business and Economics;

    Sammanfattning : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. LÄS MER