Sökning: "creative industries"

Visar resultat 6 - 10 av 140 uppsatser innehållade orden creative industries.

  1. 6. Viktiga kompetenser och förmågor inom Big Data analytics och dess effektivitet på marknadsföring : En kvalitativ studie om Big Data analytics inom köksbranschen

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Jonatan Hagberg; Philip Russell; Emil Larsson; [2023]
    Nyckelord :Big Data analytics; more effective marketing; competencies; Big Data analytics capabilities; dynamic capabilities; market capabilities; material resources; intangible resources; human skills; Big Data analytics; effektivare marknadsföring; kompetenser; Big Data analytics förmågor; dynamiska förmågor; marknadsrelaterade förmågor; materiella resurser; immateriella resurser; mänskliga förmågor;

    Sammanfattning : Big Data analytics är en fascinerande process som lyfter fram möjligheten att utvinna djupgående insikter och dra slutsatser från omfattande datamängder, och dess tillämpningsområden sträcker sig över flera branscher och områden inklusive köksbranschen och marknadsföring som denna studie fokuserar på. Utmaningen att dra nytta av Big Data analytics för att förstå konsumentbeteenden och preferenser kan dock vara betydande, men när företag tillhandahåller de rätta resurserna, kan de på ett effektivt sätt optimera sina marknadsföringsstrategier. LÄS MER

  3. 7. Pushing Boundaries? Artists' worldview in the AI era from a relational work perspective

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Alina Dumea; Heejae Jun; [2023]
    Nyckelord :relational work; generative AI; Image generator; visual artists; moral gatekeeper; precarity; passion; creative industries; creative class; artwork; creative worker; Social Sciences;

    Sammanfattning : The thesis discusses how visual artists negotiate the boundaries between their own creative work and AI-aided work, how they establish boundaries with other artists who use AI, and How the relationship between visual artists and clients is mediated in the market with the rising popularity of AI tools. The study found that most artists negotiate meanings to take a stance and, more often than not, are open to using AI if it becomes more ethical and transparent. LÄS MER

  4. 8. Creativity Management in Creative Organizations : The Economic versus Creative Perspective

    Kandidat-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Kayla Holliday; Mårten Brorsson; [2023]
    Nyckelord :creativity; creativity management; film and business; conflict management; creative organizations; creative versus economic perspective; dual executive leadership;

    Sammanfattning : For businesses that rely on creativity for their success, its effective and thought-out management is necessary for the entity to thrive. The field of creativity management has emerged as a result, highlighting the employment of a ‘creative climate,’ motivational tools, and an appropriate organizational structure as essentials for the asset’s optimization (Dubina, 2013, Sternberg and Lubart, 2004, Tonnquist, 2018, Csikszentmihalyi and Wolfe, 2014, Karambayya and Reid, 2009). LÄS MER

  5. 9. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Deline Fredriksson; Matilda Eriksson; [2023]
    Nyckelord :Generative AI; AI visualisation tools; Artificial Intelligence; ChatGPT; DALL·E; Social Media; Content Creation; Digital Marketing; AI-generated content; Social Sciences;

    Sammanfattning : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. LÄS MER

  7. 10. Predicting Cross-Platform Performance : A Case Study on Evaluating Predictive Models and Exploring the Economic Consequences in Software Testing

    Uppsats för yrkesexamina på avancerad nivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Adam Bredfell; Gustav Roll; [2023]
    Nyckelord :cross-platform performance; process innovation; creative destruction; predictive models;

    Sammanfattning : Background: In today's digital world, there is increasing importance on cross-platform performance testing and the challenges faced by businesses in achieving efficient performance for applications across multiple platforms. Predictive models, such as machine learning and regression, have emerged as potential solutions to predict performance to be quickly analyzed, thus eliminating the need to execute an entire environment. LÄS MER