Sökning: "crm strategy implementation"
Visar resultat 1 - 5 av 19 uppsatser innehållade orden crm strategy implementation.
1. Hur företag hanterar eCRM via sociala medier beroende på företagsstorlek
Kandidat-uppsats, Högskolan i Gävle/FöretagsekonomiSammanfattning : Title: How companies handle eCRM via social media depending on company size Level: Student thesis, final assignment for Bachelor Degree in Business Administration Author: Din Jahic & Robin Issa Supervisor: Michelle Rydback Date: 2022 - May 25th Aim: The aim is to increase understanding of how companies handle e-customer relationship management (eCRM) via social media, and to investigate whether size affects companies' strategies. Method: In this essay, a qualitative research approach is applied where the empirical material is collected through a multiple-case study. LÄS MER
2. CRM och arbetssystem i förändring : En kvalitativ fallstudie om faktorer som leder till förändring av arbetssystem, aktörsroller och aktiviteter vid utveckling av CRM
Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknikSammanfattning : CRM är informationsproducerande informationssystem som används av organisationer för att registrera samt hantera information om tidigare, nuvarande och potentiella kunder. Kunderna kan enkelt hitta information, recensioner och priser hos konkurrenter vilket har stärkt konsumenternas förhandlingsstyrka. LÄS MER
3. Faktorer inom den sociala dimensionen och dess inverkan på strategisk linjering i IT-projekt : En fallstudie inom svensk industri
Kandidat-uppsats, Södertörns högskola/MedieteknikSammanfattning : This study aims to investigate and identify factors within the social dimension of strategic alignment that can create mis-alignment within the organization and its IT projects. Identified factors are seen as risks and obstacles that organizations should work with to prevent strategic misalignment in future projects. LÄS MER
4. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. LÄS MER
5. Data-Driven Marketing: Purchase Behavioral Targeting in Travel Industry based on Propensity Model
Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomiSammanfattning : By means of data-driven marketing as well as big data technology, this paper presents the investigation of a case study from travel industry implemented by a combination of propensity model and a business model “2W1H”. The business model “2W1H” represents the purchasing behavior “What to buy”, “When to buy”, and “How to buy”. LÄS MER