Sökning: "cross-cultural"

Visar resultat 11 - 15 av 408 uppsatser innehållade ordet cross-cultural.

  1. 11. Exploring Cross-Cultural Differences in Attitudes Towards SDG12

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Jessika Melander; Diana Al-Khameesi; [2023]
    Nyckelord :SDG; Consumer attitude; Cultural values; Hofstede;

    Sammanfattning : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12  Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures?  Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals.  Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. LÄS MER

  3. 12. Remote Usability Testing in Practice : A modern UX Method under Investigation

    Master-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Nele Kloos; Sissel Ödman; [2023]
    Nyckelord :;

    Sammanfattning : Remote usability testing (RUT) is an established method in the field of human-computer interaction (HCI), concerned with evaluating the user experience (UX) of products and an integral part of a UX-designer’s job. Yet, researchers indicate a discrepancy between academic and applied HCI in industry and highlight a research gap of RUT in practice. LÄS MER

  4. 13. Roadblocks and gateways in the human domain : A cognitive interoperability framework for allies and partners

    Master-uppsats, Försvarshögskolan

    Författare :Silvia Haas; [2023]
    Nyckelord :Cognitive interoperability; cognitive superiority; cooperation theory; collective intentionality; cultural dimen-sion theory; cross-cultural competence; perspective taking; alliance theory; professional military education;

    Sammanfattning : This thesis contributes to our understanding of cognitive interoperability by explor-ing barriers, facilitators, and contextual factors to create a framework. With the ad-vent of the cognitive domain in warfighting, the adversary pursuit of military strate-gic advantage through cognitive science demands that we seize the initiative and seek cognitive superiority with allies and partners. LÄS MER

  5. 14. Företagskulturens egenskaper och lärande : En studie om medarbetares uppfattning med en jämförelse i tvärkulturell miljö

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Nicklas Ohlsson; Viktoria Tevell; Alice Borslöv; [2023]
    Nyckelord :Corporate culture; Cross-cultural; Formal learning; Non-formal learning; Informal learning; Cultural levels; Artifacts; Espoused Values; Cultural dimensions; Sweden; Spain; Organizational culture; Organizational structure; Företagskultur; Tvärkulturell; Formellt lärande; Icke formellt lärande; Informellt lärande; Kulturella nivåer; Beteende; Värdering; Kulturella dimensioner; Sverige; Spanien; Organisationskultur; Organisationsstruktur;

    Sammanfattning : Företagskultur har en betydande roll i hur ett företag ska bli framgångsrikt visar aktuell forskning. I föreliggande studie undersöks hur företagskulturen uppfattas av anställda och vilka olika lärande som används för att kommunicera och förmedla kulturen till medarbetare. LÄS MER

  7. 15. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Vanessa Nagaoka; [2023]
    Nyckelord :Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

    Sammanfattning : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. LÄS MER