Sökning: "crosscultural communication"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden crosscultural communication.

  1. 1. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Lucas Christensson; Oskar Svensson; [2017]
    Nyckelord :Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

    Sammanfattning : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. LÄS MER

  3. 2. THE APPLICATION OF POLITENESS THEORY INTO ENGLISH EDUCATION IN JAPAN

    Magister-uppsats, Avdelningen för språk och kultur; Filosofiska fakulteten

    Författare :Maho Kawai; [2013]
    Nyckelord :politeness theory; ESL in Japan;

    Sammanfattning : In Japan, the Ministry of Education, Culture, Sports, Science and Technology (MEXT) revised the Course of Study in English education twice in the last decade (in 2002 and in 2011), and the drastic changes have been made especially in the section of communicative skills: introduction of English study in elementary school, teaching English in English in high school, requirement of the subject ‘Oral Communication I’ in high school, etc. The aim of the revisions is to produce international individuals, who have high English proficiency not only in input-skills but also in output-skills, especially in speaking (MEXT 2004: 90, MEXT 2011). LÄS MER

  4. 3. Language Proficiency and Cross-cultural Adaptation as Part of Cross-cultural Communication Competence : A Study of an Ethnically Diverse Team in a Multinational Company in Sweden

    Magister-uppsats, Internationella Handelshögskolan

    Författare :Deqa Farah; Valentina Vuniqi; [2012]
    Nyckelord :Ethnically diverse teams; language proficiency; cross-cultural adaptation; crosscultural communication competence; multinational companies MNCs .;

    Sammanfattning : Purpose: Our purpose is to study how language proficiency and cross-cultural adaptation affect ethnically diverse teams in their cross-cultural communication competence. Methodology: The data was collected through six interviews of team members working in a product development project in a multinational company. LÄS MER

  5. 4. Pepsi across cultures: analysis and cross-cultural comparison of Pepsi websites

    Magister-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :Alexandra Chirkova; [2011-09-08]
    Nyckelord :culture; marketing; website; web design;

    Sammanfattning : Nowadays we live in a world where technologies provide great opportunities for crosscultural communication. That’s why it’s really important to be aware of cultural differences and its possible influence on the people’s behavior. LÄS MER

  7. 5. Striking a Balance : A Cultural Analytical Study of a Cross-Cultural

    Master-uppsats, Lunds universitet/Avdelningen för etnologi

    Författare :Elias Mellander; Anna-Mari Fagerström; [2011]
    Nyckelord :cultural analysis; discourse analysis; cultural economy; crosscultural communication; diversity management; cultural awareness; intercultural communication; MACA; expatriates; narrative; anthropology; Cultural Sciences;

    Sammanfattning : This thesis aims to aid the consultancy Living Institute in evaluating the perceived effects of the cross‐cultural training courses it provides to a wide variety of clients. To do this we study the company in relationship to its clients, mapping out its theoretical foundation as well as its strategies for teaching culture. LÄS MER