Sökning: "crowdfunding marketing"

Visar resultat 1 - 5 av 28 uppsatser innehållade orden crowdfunding marketing.

1. 1. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Michael Polatos; Andrii Kernitskyi; [2023]
   Nyckelord :Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

   Sammanfattning : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. LÄS MER

3. 2. Equity crowdfunding i Sverige : En kvalitativ studie om andelsbaserad crowdfunding bland svenska företag

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Nasir Jama Mohamed; Yasin Ahmed Farah; [2023]
   Nyckelord :Crowdfunding; finansieringsgapet; equity crowdfunding; traditionella finansieringsformer;

   Sammanfattning : Syfte: Denna studie är av kvalitativ art och syftar till att undersöka varför entreprenörer väljer att använda sig av equity crowdfunding som finansieringsform framför de traditionella finansieringsformer såsom banker och riskkapitalister. Teoretiska ramverket: Pecking Order-teorin, samt tidigare forskning som behandlar finansieringsgapet, traditionella finansieringsformer och equity crowdfunding. LÄS MER

4. 3. Pecky entrepreneurs: Why do growth-oriented entrepreneurs choose equity-based crowdfunding? : A multiple-case study about crowdfunding

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Tova Larsson; Sofia Le Truong; [2022]
   Nyckelord :Crowdfunding; equity-based; entrepreneurship; pecking order theory; financing;

   Sammanfattning : Entrepreneurship plays an integral role in innovation, job creation and economic growth, and financing is a key component in facilitating this process. In recent years, the financing industry has taken significant technological leaps forward—perhaps most notably through the introduction of alternative solutions to institutional investors, such as crowdfunding. LÄS MER

5. 4. How do Social Media Entrepreneurs Monetize YouTube?

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Artemis Katsimente; Ida-Maja Eldås; [2020]
   Nyckelord :Social Media Entrepreneur; YouTube; Monitization;

   Sammanfattning : Background: Regarding previous literature, there has been much focus on Social Media in recent years. Researchers have elaborated on how social media platforms are tools for big companies or SMEs in terms of marketing and networking. Moreover, research shows how individuals can use social media as an entrepreneurial platform. LÄS MER

7. 5. The Influence of Relationships on Podcasts’ Opportunities to Maximize Revenue : A qualitative study exploring podcasts’ opportunities to maximize revenue depending on the relationship to and characteristics of their audiences within Generation Y

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Ellen Schönbeck; Julia Götborg; Alexandra Lindhoff Hankers; [2019]
   Nyckelord :Podcasts; Form of Monetization; Pre-recorded Advertisement; Sponsorship; Subscription Model; Crowdfunding; Live Podcasts; Merchandise; Relationships; Generation Y;

   Sammanfattning : Background Companies realization of the possibility to target specific audiences in an intimate setting through podcasts, has created a significant expansion of the podcast industry during the last decade. This development has created possibilities for independent podcast hosts to earn revenue. LÄS MER