Sökning: "crowdscore"

Hittade 1 uppsats innehållade ordet crowdscore.

  1. 1. Future of online marketing: Consumer Recommendations

    Kandidat-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Angelina Mallo; Mira Vincze; [2018]
    Nyckelord :marketing; digital marketing; social media; influencer; consumer recommendation; crowdsource; crowdscore; FMCG;

    Sammanfattning : The purpose of this thesis is to research how consumer recommendations can be used in terms of marketing and sales purposes in the Fast Moving Consumer Goods sector. Due to technological changes and a shift from traditional to digital marketing, the way of communicating to the audience has changed. LÄS MER