Sökning: "crowdsourcing contest"
Hittade 5 uppsatser innehållade orden crowdsourcing contest.
1. The Contestants’ Willingness to Join Competitions in Contest-based Crowdsourcing
Magister-uppsats, Lunds universitet/Institutionen för informatikSammanfattning : Contest-based crowdsourcing is a popular method for companies to gather ideas or information in a creative way, and the contestants’ motivations to participate in such competitions are not the same. Different factors influence the willingness of contestants to participate in contests. LÄS MER
2. Monetary Rewards and Framing of the Problem in Crowdsourcing : Effects on Participation
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this study is to explore if monetary reward negatively affects people’s willingness to participate in crowdsourcing projects and to see how the relationship between monetary rewards and the framing of the crowdsourcing problem affects participation in crowdsourcing contests. A two-phase data collection method is used to answer these questions; a survey to identify the people who had participated in crowdsourcing projects and a focus group with the suitable candidates to discuss the research questions further. LÄS MER
3. Open Minded Innovation: A Case Study on Crowdsourcing for Social Innovation
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This master’s thesis explores how crowdsourcing and, in particular, crowdsourcing contests can be utilized for the advancement of social innovation. Crowdsourcing contests are growing in popularity as a means for generating innovation across multiple sectors. LÄS MER
4. Crowdsourcing, more than an innovation partner? A quantitative study of the effects of crowdsourcing on consumer responses
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : This paper focuses on non-participating consumers' overall attitudes towards brands using crowdsourcing activities, specifically ideation contests, in new product development. As technology has enabled businesses and consumers to interact easier, crowdsourcing has become more popular, but research on responses to crowdsourcing activities is limited. LÄS MER
5. Consumer Participation in FMCG Crowdsourcing Contests
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose of this study is to contribute to the existing literature on co-creation, specifically regarding the phenomenon of consumer participation in crowdsourcing contests. By taking a consumer perspective, it is our ambition to improve the conceptualization of the phenomenon of participants motives, experiences, attitudes and feelings, in general and related to the brand, in crowdsourcing contests. LÄS MER