Sökning: "csr attitudes"

Visar resultat 1 - 5 av 91 uppsatser innehållade orden csr attitudes.

  1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Arefa Islam; [2023]
    Nyckelord :Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Sammanfattning : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. LÄS MER

  3. 2. Från ord till handling: bakom konsumenternas gröna fasad : En studie om gapet mellan attityd och handling inom den svenska klädindustrin.

    Master-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Emma Landén; Nazmee Noor; [2023]
    Nyckelord :Corporate Social Responsibility CSR ; Attitude-Behavior Gap ABG ; Consumer behavior; Clothing industry; Sustainability; Ethical consumtion;

    Sammanfattning : The subject of sustainable development is growing in relevance, and never before has research on the subject been as essential. Research shows that the globalization of the clothing industry has a significant impact on both climate and society. LÄS MER

  4. 3. Unga konsumenters attityder till socialt ansvarstagande inom varumärkeskommunikation

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Alma Sander; Carl Lindblad; [2023]
    Nyckelord :CSR; young consumers; social responsibility; strategic communication; sustainable brand communication; Social Sciences;

    Sammanfattning : Syfte: Syftet med denna studie är att undersöka unga konsumenters attityder till företags sociala ansvarstagande. Forskningsfrågorna är 1. Hur ser unga konsumenters attityder ut till socialt ansvarstagande? 2. LÄS MER

  5. 4. Does the content of CSR information matter? : A qualitative study to explore consumers’ attitudes towards fast-fashion companies

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Daniel Haj Mousa; Manaka Oshita; Mei Takahashi; [2023]
    Nyckelord :Corporate Social Responsibility CSR ; CSR communication; attitudes; fast-fashion companies;

    Sammanfattning : Background: Fast-fashion companies are famous for manufacturing the products at cheaper prices and consumers are getting aware of that. Due to the widespread environmental and social problems in the world, Corporate Social Responsibility (CSR) has significantly evolved in fast-fashion industries. LÄS MER

  7. 5. The name of the game - A qualitative study on what influences how Swedish iGaming operators manage the balance between customer retention and responsible gambling

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Per Fröderberg; Philip Rask; [2023]
    Nyckelord :CSR; Customer retention; Stigmatized industries; iGaming; Responsible gambling;

    Sammanfattning : In industries where homogeneity of products and services prevails, the objective of retaining customers becomes tangible. Due to the potential adverse effects of business operations on both society and individuals, the significance of Corporate Social Responsibility (CSR) has become evident. LÄS MER