Sökning: "cuba cola"
Hittade 1 uppsats innehållade orden cuba cola.
1. Activating Brand Nostalgia: A case study of Cuba Cola and Igloo
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Abstract Purpose: The purpose of this study is to understand the strategic choices made to activate nostalgia in the relaunches of Igloo and Cuba Cola. Methodology: Qualitative research based on primary and secondary data. Primary data was created by three interviews. LÄS MER
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