Sökning: "culture and consumer behaviour"

Visar resultat 1 - 5 av 43 uppsatser innehållade orden culture and consumer behaviour.

1. 1. #TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.

   Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Selma Ottosson; Sara Johansson; [2023]
   Nyckelord :TikTok; consumer behaviour; advertising; attitudes; brand awareness; user-generated content; word of mouth; algorithms; influencer marketing; infeed ads; Social Sciences;

   Sammanfattning : The following bachelor thesis aims to investigate how advertising on the social media application TikTok affects attitudes, consumer behaviour and brand awareness among their users aged 18-23 in Sweden. The ambition of the study is to contribute with research on how advertising is being recieved by TikTok's users, regarding attitudes and consumer behaviour, and establishing whether it is a successful marketing method to generate brand awareness. LÄS MER

3. 2. Consumer Valhalla : a case study on the phenomenon of the SHEIN consumer

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Michelle Bak; Klara Helene Sollwedel; [2023]
   Nyckelord :ultra-fast fashion; fashion consumer behaviour; fashion consumer culture; SHEIN consumption;

   Sammanfattning : During the last years, the phenomenon of ultra-fast fashion, specifically the retailer SHEIN, has grown massively and became popular among young female consumers. SHEIN is also known for their polluting productions, bad working conditions, violating (social) sustainable laws and stealing designs from other designers. LÄS MER

4. 3. The influence of macroenvironmental factors on online shopping and the use of BNPL

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Maria Hardin; Moira Twengström; [2022]
   Nyckelord :‘Buy now; pay later’; consumer credit; online shopping; e-commerce; culture; ‘Buy now; pay later’; konsumentkredit; näthandel; e-handel; kultur;

   Sammanfattning : In the early days of e-commerce, countries took to the phenomenon at very different speeds. Researchers proved the most important factors for this to be propensity for trust and the perceived risk of online purchases. LÄS MER

5. 4. Bibliophiles : Amateur Reviews in a Media Compact Society

   Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Författare :Alva Svenning; [2022]
   Nyckelord :Literary field; Bourdieu; social media logic; user agency; Facebook groups; readers; mediatization; book industry; amateur reviews; literary critics; Social Sciences;

   Sammanfattning : Bourdieu once spoke of ‘autonomy’ as a cornerstone to the making of a field, an element that demands the creation of contextually tied social values and hierarchies. Within the literary field, these hierarchical structures have been embedded for a long time, ranking cultural producers and other industry-leading agents above the social and the common; the ordinary reader. LÄS MER

7. 5. Mindfulness for sustainable consumption behaviour - inisghts into consumer culture

   Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

   Författare :Lena Kadel; [2021]
   Nyckelord :mindfulness; mindful consumption; pro-environmental behaviour; impulsivity; decision-making; behavioural regulation; sustainable development;

   Sammanfattning : A large body of research implies that modern human behaviour threatens various life – sustaining resources. The excessive consumption patterns of resources by humans has been identified as one of the main causes of the environmental crisis. LÄS MER