Sökning: "culture marketing"

Visar resultat 1 - 5 av 518 uppsatser innehållade orden culture marketing.

  1. 1. Consumer Cosmopolitanism through Japanese products: The case of the Yakuza-series

    Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Hampus Kilåker; [2021]
    Nyckelord :Borderless marketing; Yakuza; Japan; Culture; Cosmopolitanism; Representation; Social Sciences;

    Sammanfattning : Mukokuseki or borderless marketing has long been a topic within the marketing of Japanese cultural products. On the opposite end, there is the concept of ultra-cultural products and the Yakuza-series by Sega is one of the examples that takes advantage of both. LÄS MER

  2. 2. Colonial Imagery and representation in tourism marketing of African destinations. : A case study of Kenya

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Anne Mundati; [2021]
    Nyckelord :Colonial myth; photography; marketing; Kenya; destination.;

    Sammanfattning : This research study is based on the visual marketing of African destinations and the colonial influence in a post-colonial world. Recent tourism research tourism has examined post-colonial realities in developing countries addressing the experience of British post-colonialism, however, only a few of those studies have examined the cultural consequences of tourism marketing image influence on culture and national identity. LÄS MER

  3. 3. Synen på ZYN : En studie om relationen mellan varumärke och konsumenters uppfattning

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation; Uppsala universitet/Medier och kommunikation

    Författare :Lina Ericsson; Iman Awelker; [2021]
    Nyckelord :Communication; Swedish Match; ZYN; corporate identity; brand identity;

    Sammanfattning : The purpose of this study is to examine the organization Swedish Match and their nicotine brand ZYN. Swedish Match is a firm that develops, manufactures and sells “snus” and other similar products. LÄS MER

  4. 4. E-Sport Turism

    Kandidat-uppsats, Södertörns högskola

    Författare :Mohamed Ali; Alp Satilmis; [2021]
    Nyckelord :Keywords: eSports; sport; sports tourism; gaming; travel motive; attitude; event; marketing;

    Sammanfattning : Tourism is a sector that is constantly expanding and diversifying and plays a very importantrole in society, culture and the global economy. Today, the approach to travel has changed,people are no longer looking for traditional tourism but prefer other tourism activities. Sportstourism is one of the most sought-after offerings in the 21st century. LÄS MER

  5. 5. Profitable Sustainability

    Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Författare :Gustav Lopez Valdivieso Svensson; [2021]
    Nyckelord :Malmö; critical discourse analysis; the production of space; sustainability; neoliberalism; Social Sciences;

    Sammanfattning : This thesis investigates the sustainability discourse present in two urban development projects in Malmö. The projects investigated are Sege Park in Kirseberg, and Culture Casbah in Rosengård. LÄS MER