Sökning: "current trends"

Visar resultat 1 - 5 av 716 uppsatser innehållade orden current trends.

  1. 1. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

    Master-uppsats, Linköpings universitet/Institutet för analytisk sociologi, IAS

    Författare :Jacquelynn Ennis; [2024]
    Nyckelord :Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

    Sammanfattning : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. LÄS MER

  3. 2. “Det blir ju enklare att tänka utanför boxen om du vet vad boxen faktiskt är” : En jämförande intervjustudie mellan svenska och spanska reklambyråers förhållningssätt till reklambranschen

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Alva Erhardsson; Mariann Bornkessel; [2024]
    Nyckelord :Advertising Agencies; Interview study; Comparative; Barcelona; Gothenburg; Institutional Theory; Global demands; Local demands;

    Sammanfattning : The existing literature extensively covers the demands placed on advertising agencies, yet there is notably less research on how these agencies respond to these demands, especially in a comparative context. In response, this current study aims to investigate how advertising agencies navigate the complex market, where they must adapt to external demands while maintaining their unique identity. LÄS MER

  4. 3. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

    Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

    Författare :Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
    Nyckelord :User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

    Sammanfattning : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. LÄS MER

  5. 4. Declining Fertility: New Generations and New Perspectives How university-educated members of Generation Z in Sweden explain their decision to delay parenthood

    Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Magnus Malmberg; [2024]
    Nyckelord :Declining Fertility; Generation Z; Social Exchange Theory; Scandinavia; Social Sciences;

    Sammanfattning : This thesis aims to examine how university-educated members of Generation Z in Sweden explain their decision to delay parenthood. As declining fertility rates across the globe risk to strain the global economy, this topic has never been more relevant. LÄS MER

  7. 5. Named Entity Recognition for Detecting Trends in Biomedical Literature

    Master-uppsats, Umeå universitet/Institutionen för datavetenskap

    Författare :Betty Törnkvist; [2024]
    Nyckelord :NLP NER CHO;

    Sammanfattning : The number of publications in the biomedical field increases exponentially, which makes the task of keeping up with current research more and more difficult. However, rapid advances in the field of Natural Language Processing (NLP) offer possible solutions to this problem. LÄS MER