Sökning: "customer experience in B2B"

Visar resultat 1 - 5 av 30 uppsatser innehållade orden customer experience in B2B.

  1. 1. Affärsrelationer i en digital värld : En kvalitativ studie om konsten att upprätthålla digitala affärsrelationer inom B2B-verksamheter

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Wilma Mattsson; Linnea Leppämäki; [2023]
    Nyckelord :Business Relations; B2B; Digital Tools; Communication; Affärsrelationer; B2B; Digitala Verktyg; Kommunikation;

    Sammanfattning : The purpose of this study was to create an understanding of the importance of digital tools in B2B (Business-to-Business) operations and how the new digital world has changed the attitude of all actors toward digital customer relations. The study is based on theories in relationship marketing, communication, digital tools, and direct and digital marketing. LÄS MER

  3. 2. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Staffan Leijnse; [2023]
    Nyckelord :B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

    Sammanfattning : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. LÄS MER

  4. 3. Kundupplevelse av tjänstekvalitet genom säljprocessen : En fallstudie på ett B2B-företag inom solcellsbranschen

    M1-uppsats, Jönköping University/JTH, Logistik och verksamhetsledning

    Författare :Jennifer Svensson; Anna Hansson; [2023]
    Nyckelord :Kundnöjdhet; tjänstekvalitet; säljprocess;

    Sammanfattning : Purpose – The demand for solar cells has increased, creating challenges for solar cell suppliers operating in a B2B context. Customers should be central to all companies, which is why it is important to examine their experience of service quality through the sales process of solar cell suppliers. LÄS MER

  5. 4. Monetizing on-premises software : An explorative study on revenue models of B2B software providers

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Filip Lundström; [2022]
    Nyckelord :software; on-premises; on-prem; on-premise; revenue model; revenue models; B2B; business-to-business; business model; business model; business to business; lokalt installerad; lokalt körd; lokal mjukvara; mjukvara; intäktsmodell; intäktsmodeller; affärsmodell; affärsmodeller;

    Sammanfattning : Purpose: The purpose of this study is to increase the understanding of useful revenue models for B2B oriented providers of on-premises software. To fulfill the purpose, two research questions are answered. LÄS MER

  7. 5. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Aamna Minhas; Sanna Emilsson; [2022]
    Nyckelord :E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Sammanfattning : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. LÄS MER