Sökning: "customer feedback loop"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden customer feedback loop.

1. 1. The Road Towards Service-Integrated Offerings for Product-Centred Manufacturing Firms : A Case Study within Husqvarna

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Kajsa Ivarsson; Eric Seing; [2023]
   Nyckelord :;

   Sammanfattning : In recent years there has been an increase in servitisation amongst manufacturing firms. Change could be inevitable to stay competitive in this fierce innovative environment and is therefore an ongoing topic that needs to be addressed. LÄS MER

3. 2. Machine learning for usability : A case study of mobile application design for Nokia

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Shanshan Hou; [2021]
   Nyckelord :Machine learning; user-centered design; anomaly detection; user experience; human-in-the-loop; information visualization; algorithm-friendly design; Maskininlärning; användarcentrerad design; anomalidetektering; användarupplevelse; människa i loopen; informationsvisualisering; algoritmvänlig design.;

   Sammanfattning : Nokia launched a website service Customer Insights (CI) to managers and executives from operator companies to track their customers’ experience. An upgraded mobile service is developed for providing more valuable information. The data was retrieved from the same dataset but less amount of information would be displayed in the mobile application. LÄS MER

4. 3. Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Sandra Järkeborn; Vera Werner; [2020]
   Nyckelord :B2B Marketing; Industrial Marketing; Return on Marketing Investments; Marketing ROI; Marketing Efficiency; Sales-Marketing Interface; SMI; B2B Marknadsföring; Industriell Marknadsföring; Investeringsavkastning för Marknadsflring; Marknadsföringseffektivitet; Sälj-Marknadsföringsgränssnitt;

   Sammanfattning : With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. LÄS MER

5. 4. An Evaluation of the Marketing Process in B2B and B2C Startups

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Farzana Madosh; Betty Ålander; [2019]
   Nyckelord :Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

   Sammanfattning : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. LÄS MER

7. 5. Prediktion av användaromdömen om språkcafé-samtal baserat på automatisk röstanalys

   Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Angus Hansson Svan; Carl Mannerstråle; [2019]
   Nyckelord :Voice analysis; machine learning; speech emotion recognition; gathering of customer reviews; customer feedback loop; Röstanalys; maskininlärning; känsloidentifiering i tal; insamling av användaråsikter; system för återkoppling;

   Sammanfattning : Spoken communication between humans generate information in two channels; the primary channel, linked to the syntactic-semantic part of the speech (what a person is litteraly saying); the secondary channel conveys paralinguistic information (tone, emotional state and gestures). This study examines the paralinguistic part of the speech, more specific the tone and emotional state. LÄS MER