Sökning: "customer lifetime value CLTV"

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  1. 1. The blueprint on how to achieve sustainable growth in an emerging DTC company

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Joachim Silber; [2022]
    Nyckelord :Dynamic marketing capabilities DTC ; customer lifetime value CLTV ; retention; acquisition;

    Sammanfattning : In recent years, the direct-to-consumer business (DTC) has become an increasingly popular way for companies to conduct their business. A large part of why companies choose to build a business based on DTC is for the consumer data they get access to. LÄS MER